The Australian government recently had a mighty task, finding new names for Sherry and Tokay, the fortified wine names that Australia agreed to stop using since they apply to specific European wines. Sherry will now be called Apera, a name meant to suggest an aperitif, and Tokay will be known as Topaque. The new names have been registered with the trademarks body, IP Australia and if confirmed Apera will be on the market next year. Sherry will be phased out in 2010 but Tokay producers have a full ten years to changeover.
it took 10 months of research to come up with the names which beat out other contenders such as Solzay for Sherry and Russet for Tokay. Fortified wine maker Colin Campbell of Campbell wines which makes The Cellar Toka
y, tells the Australia Age
he sees the name change as an opportunity to get more Australians interested in fortified wine. Is it just me or do the new names sound more like mid-size sedans than drinks?