Seiko: The Luxury Watch Brand You Didn't Know Existed
Filed under: Timepieces
Have you, or anyone you know, ever complained about how Japan gets cool stuff that the rest of the world is left longing for? Electronics, games, cars, and also luxury watches. Sure you can get Seiko watches all over the world. In fact, Seiko is one of the most popular watch brands on the planet. Not all Seiko watches are made alike though. One the one hand you have most 'rank and file' Seiko watches that are known to be inexpensive and reliable watches. The "Toyota of watches" as many people call them.
On the other hand, there the other side to Seiko, the luxury watch maker. Deep inside Japan are several Seiko watch manufacturers making some of the best and most reliable luxury watches ever created. These are the "Lexus of watches." Until recently such highly desirable watches have been mostly for the Japanese domestic market only. Bearing such names like Grand Seiko and Credor, most Westerners didn't even know of their existence. There also exists a large population of American and European (among other places) watch lovers who are aware of the Seiko treasures in Japan, and are almost pained by the fact that they cannot get them locally. The good news is that is about to start changing.
Enter the Seiko Ananta line of watches. Finally a global high-end product from Seiko that contain the high-end 100% manufacture-made movements and watches. Why the important of "manufacture-made?" Today everyone speaks about "manufacture movements." These are movements in watches made all in-house by the manufacturer with out having third part companies make them. Such in-house movements are considered to be at the top of the heap for luxury watch desirability. The majority of watch brands don't make their own movements. Seiko does however. In fact, Seiko is of the few totally vertically integrated watch makers in the world.
