Whether the move will pay off has yet to be seen, but Louis Moinet is not the only watch brand to sponsor race cars. One obivous other brand is Tissot, which has ties to NASCAR and motorcycle racing. You can tell that the branding on the side of car # 11 is very prominent., with the name of the brand, the website, as well as an image of their new Tempograph watch. No doubt that this will be the first time many Americans are exposed to the unique looks of Louis Moinet whose watches are based on 200 year old designs.
Ariel Adams publishes the watch review site aBlogtoRead.com.