ambassador

LeBron James Is New Audemars Piguet Watch Ambassador

Filed under: Spirits, Timepieces / Watches

Having worked together in the past, famous basketball player LeBron James and high-end Swiss watch brand Audemars Piguet have taken their relationship to the next step. LeBron James was just announced to be Audemars Piguet's newest international brand ambassador. In addition to wearing Audemars Piguet timepieces (he prefers the Royal Oak Offshore collection), James will be featured in a range of advertising and marketing campaigns. These will also involve James' charitable foundation called The LeBron James Family Foundation, and other various special events.

Audemars Piguet is one of the most popular luxury watch brands with US Athletes (as well as international athletes of course), and has done an admirable job of receiving a high level of awareness in the US. The relationship with LeBron will further that mission, especially given LeBron's popularity both on and off the court. Moving ahead a year or two the world will see a specially designed LeBron James Audemars Piguet timepiece. Likely a limited edition, and very likely part of the Royal Oak Offshore collection, the watch will come out in probably 2013. LeBron's new relationship with Audemars Piguet was announced in Miami yesterday - where he plays for the Miami Heat team.

Ariel Adams publishes the wrist watch reviews site aBlogtoRead.com.

Tags: ambassador, audemars piguet, lebron james, watch, watches

Dwyane Wade New Hublot Watches Brand Ambassador

by Ariel Adams (RSS feed) —

Filed under: Timepieces / Watches

Star NBA basketball player Dwyane Wade (Miami Heat) was recently announced to have signed on with Swiss watch maker Hublot as a brand ambassador. Hublot's CEO Jean-Claude Biver knows how to market his brand very, very well. Though special partnerships, sponsorships, and ambassadorships, he has brought a lot of attention to Hublot. As part of the brand's strong push in America, Hublot is wise to align with popular celebrities and athletes. Hublot already works with a number of such entities all over the world. Hublot is starting to join the ranks of some very large brands who work with major celebrities in the US - the most expensive celebrities around. Hublot will also work to assist Wade's efforts with his charitable foundation called "Wade's World Foundation" that works to support community-based organizations for at-risk youth. Look for not only an Hublot on Wade's wrist, but Dwyane as the face of many Hublot marketing campaigns.

Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.

Tags: ambassador, Dwyane wade, hublot, watch

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Jet Li Signs On As Hublot Watches Ambassador

by Ariel Adams (RSS feed) —

Filed under: Timepieces / Watches

Popular martial arts film star Jet Li has been announced by Swiss Hublot timepieces and their newest brand ambassador. This was during the opening of their new Beijing boutique. Li is the brand's first Asian ambassador, and as I recall the first, or one of the first film star Hublot ambassadors. Jet Li was an accomplished martial arts competitor before beginning his film career. He is of the few of his kind to achieve world-wide notoriety outside of his native China. Hublot will likely offer a Jet Li limited edition timepiece sometime in the near future.

Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.

Gallery: Jet Li Hublot Biver

Tags: ambassador, celebrity endorsement, celebrity endorsement deals, celebrity endorsements, celebrity watch endorsement, hublot, jet li, watch, watchspotting

Michael Schumacher & Audemars Piguet Watches Team Up

by Ariel Adams (RSS feed) —

Filed under: Timepieces / Watches, Sports

Race car driving legend Michael Schumacher requires no introduction. Though if you want to know more about him, you can peruse his victories on his Wikipedia page here. Recently in Dusseldorf, Mr. Schumacher and Swiss watch brand Audemars Piguet announced a new partnership making Michael Schumacher Audemars Piguet's newest race world brand ambassador.

This will mean that in addition to Schumacher going to events with Audemars Piguet, and the two possibly doing charitable work together, Audemars Piguet will likely release a series of limited edition Michael Schumacher limited edition timepieces. It is also often the case that for the term of the sponsorship, Schumacher will only wear Audemars Piguet timepieces.

Audemars Piguet has been working with famous race car drivers for years. Michael Schumacher is likely one of the most high profile (or the most high profile) drivers that the brand has worked with until now. Look for "signs" of their partnership to come out soon - a new watch the celebrate the relationship might be announced as early as next month at SIHH in Geneva.

Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.

Gallery: Michael Schumacher Audemars Piguet Watches Team Up

Tags: ambassador, audemars piguet, celebrity endorsement deals, michael schumacher, watch, watches

Julianne Moore Newest Bulgari Brand Ambassador

by Ariel Adams (RSS feed) —

Filed under: Jewelry, Timepieces / Watches

In what is actually a highly anticipated ad campaign, Julianne Moore will soon debut as Bulgari's new leading lady. The popular Hollywood actress will be working closely with the well-known watch and jewelry brand (who actually produce quite a few other times as well) in a variety of planned advertising campaigns. The first of which will be the "Eccentric Charisma" campaign where Moore models nude or otherwise promoting the Bulgari Serpenti line among others. One series of images has the actress wearing an 115 carats of Colombian emeralds. These are in the form of a pair of earrings (that look like that have the power to pull ear lobes to the floor) See images of the earrings as well as a teaser video to the campaign here.

The award winning actress will likely help stimulate the brand that is need of such vitalization. As for me, I don't know what Moore is promoting for Bulgari in the above image, but strangely I want one... One of the new collections that Moore will be modeling are the Bulgari Serpenti collection items that I previously discussed here. The Serpenti collection is themed on snakes and scales. Adding an a degree of Egyptian exoticism to the watch, jewelry, and other accessory items. Bulgari touts the new collection as a return to the design aesthetic that made the brand famous to begin with. Plus, the connection with leading beautiful women of the world (such as the always charming and attractive Julianne Moore - the image here reminds me of Boogie Nights, I wonder why...) is a strong tactic in reaffirming the Bulgari brand as a beautiful brand, instead of just an opulent or trendy brand that has become more Bulgari's image as of late. Look for the "Eccentric Charisma" ads to appear beginning in February 2010.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

Tags: ad, ambassador, bulgari, bvlgari, campaign, Julianne Moore, JulianneMoore

Tag Heuer Watches To Reconsider Relationship With Tiger Woods

by Ariel Adams (RSS feed) —

Filed under: Timepieces / Watches

I recently mentioned that Tag Heuer affirmed its commitment to Tiger Woods as a brand ambassador. They publicly stated that they would stick by the super star as a face of the brand despite and alleged transgressions. It now looks like they might have altered their position. This is the second time this month that Tag Heuer has had to "restate" an earlier announcement. The first was in regard to the origin on their new Caliber 1887 movement.

Now Tag Heuer seems to suggest that Tiger Woods may not be in their short term future goals.We have already seen Tag Heuer pull Tiger Wood based ads, but that makes sense in the immediate given the negative publicity of Tiger's current extramarital activities. Now it looks like Tag Heuer is seriously considering their future with the golf superstar. The main reason? Not likely the current scandal. Though it helps lubricate their decision - the main rationale behind Tag Heuer's likely separation from Mr. Woods is his announcement to leave the professional world of golf for some indeterminable amount of time. Tiger's main allure was his ability to draw a large audience when he played on the greens. Now that he will withdraw from the public eye, does he really have immediate value to the popular watch brand? Several months from now when Tiger Woods hasn't been in a golf tournament in months, he will just be another rich guy in a Nike baseball cap (unless they pull out too). The bigger picture is that because Tiger Woods is exiting the world of golf for a while, he is severely jeopardizing his main income stream - endorsements.

Via World Tempus.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

Tags: ambassador, endorsements, golf, Tag Heuer, TagHeuer, Tiger Woods, TigerWoods, watch

Good Architecture for a Good Cause in Newport

by Jared Paul Stern (RSS feed) —

Filed under: Charity, Big Givers

The other day my colleague Alison Wellner reported on Newport, Rhode Island's Cliff Walk controversy over the much disputed public right-of-way. Not everything going on in the famed seaside town is controversial, however; on a brighter note, The George Washington Institute for Religious Freedom just celebrated the opening of the new Ambassador John L. Loeb Jr. Visitors Center (above), which has won praise for great design complementing its historical context. The Loeb Center is located at Touro Synagogue, the oldest functioning synagogue building in the nation. First dedicated in 1763, it was designed by America's first architect, Peter Harrison.

The Institute's mission is to promote awareness of the historic roots of religious liberty in America. In addition to the Loeb Visitors Center, the George Washington Institute for Religious Freedom supports educational and scholarship programs for individuals seeking to learn about and discuss the origins and development of American religious liberties. John L. Loeb Jr. is the Chairman of the George Washington Institute for Religious Freedom and is the former U.S. Ambassador to Denmark. Through the Institute, he donated both the land and the new Visitors Center building. The Loeb Center further interprets and celebrates the history and architecture of Touro Synagogue, renowned for its beauty.

The Loeb Visitors Center features interactive, multimedia exhibits exploring the meaning and importance of George Washington's 1790 Letter to the Hebrew Congregation of Newport, the first and clearest presidential expression of support for American's constitutional right to the free exercise of religious belief and the separation of church and state. Writing about the Loeb Center in the Providence Journal, architecture critic David Brussat noted, "It is obviously a classical building, yet it is unlike any other. No work of classicism could possibly depart from canon with greater dignity, hence no building could possibly fit onto a historic street with greater distinction."

Tags: ambassador, Ambassador John L. Loeb Jr., AmbassadorJohnL.LoebJr., architecture, George Washington, George Washington Institute for Religious Freedom, GeorgeWashington, GeorgeWashingtonInstituteForReligiousFreedom, John L. Loeb Jr., JohnL.LoebJr., Newport, religion, Rhode Island, RhodeIsland, synagogue, Touro Synagogue, TouroSynagogue