On Saturday, Sept. 5, the First Annual Ferrari Hamptons Rally will kick off in an excess of East End glamour. The invite-only festivities begin with an exclusive VIP brunch reception at the Georgica Restaurant & Lounge in East Hampton. Participants in the Rally will then pilot their Ferraris - over $30 million worth - past breathtaking estates, polo fields, vineyards, marinas and the ocean, through East Hampton, Amagansett, Sag Harbor, and Southampton. At its conclusion the gaggle of jet-setters, celebs, socialites, media and business moguls will be treated to a late afternoon fête complete with specially-created cocktails and hors d'oeuvres. The Rally's founder, real estate entrepreneur, restaurant and nightlife impresario and Ferrari collector Nathaniel Christian is co-hosting the event with Nikki Beach Midtown, the Manhattan outpost of the world-renowned Nikki Beach brand. Rally sponsors include Grey Goose Vodka, Monticello Motor Club, Puma, Piper-Heidsieck Champagne, Red Bull, Voss Water, Hamptons Magazine and Ferrari of Long Island, among others.