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MARCH LA.B AM 1 Shelby Limited Edition Watches Partner With Automotive Icon

Filed under: Timepieces / Watches, Luxury Cars & Autos

Still very new as a brand, MARCH LA.B timepieces was able to woo Carroll Shelby enough into doing a limited edition collection together. The famous icon of the American auto industry is probably most well known for his work with Ford producing many generations of Shelby Cobra 'super' Mustang cars.

Working closely with Shelby, MARCH LA.B now offers two limited edition timepieces that evoke the spirit of the American muscle car based on MARCH LA.B's AM 1 watch model. Increased in size to 40mm wide, the steel watch features a design that is specifically influenced by one very special concept car. That vehicle being the 1968 Shelby Green Hornet prototype. Only a few were made and then forgotten for years. One or two of them exist today in restored condition. The all green body of the Green Hornet is captured in a few green elements on the watch include the crystal over the caseback (on the automatic movement version), and the color of the text on the date disc.

Gallery: MARCH LA.B AM 1 Shelby Limited Edition Watches