Alyssa Milano has an option for female NFL fans tired of wearing oversized men's logowear but still wanting to look fashionable while supporting their team: her "TOUCH" apparel and jewelry line, available at NFL Shop.
Launched in spring 2007, TOUCH, which also includes lines for the NBA and NHL, was born out of necessity, according to Milano's Web site. When Milano, an avid baseball fan, went to games, "she wanted to wear fan gear to support her team, but found that the product mix offered in the marketplace did not address her everyday fashion needs. She felt women should be able to look stylish while cheering on their favorite team. So, she partnered with G-III Apparel Group and Major League Baseball to design and distribute a line of juniors' ladies MLB apparel." And so it began.
I just learned about the line when I saw a TV ad during a Sunday night football game; it seems the NFL partnership is fairly new. This line includes 245 products that range in price from $16.99 - $89.99.
View the gallery for some examples. Most of the products are available for multiple teams.
Gallery: Alyssa Milano Designs for NFL Fans