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La Prairie Pure Gold

Filed under: Cosmetics and Fragrance

There are so many anti-aging products on the market, but short of various chemical treatments, there are not all that many products designed to de-age the skin. La Prairie's Pure Gold is a Cellular Radiance Concentrate, a formula developed by the luxury cosmetics company to recapture the youth of the skin. The de-aging concentrate is a "microemulsion" of 24K gold micro-particles that "lifts, firms, resurfaces, brightens the skin." The bottle contains just one ounce, so it shouldn't take much to see results. Price: $525.

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