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ArtWeLove: A Great First Step for Aspiring Art Collectors

Filed under: Art

When I first started writing about the art market, in the white-hot auction climate of the summer of 2007, I had the chance to interview Prof. Michael Moses of NYU. Co-founder of the Mei-Moses Index used to gauge the direction of art prices, he's pretty much the de facto source for issues at the intersection of art and investing. I'll never forget the advice he offered to my readers: start with prints of your favorite pieces, and as you can afford to, replace them with the real thing.

This is the exact concept I saw in action when I stopped by the ArtWeLove booth at the Affordable Art Fair to visit company founder Laurence Lafforgue.

Art We Love focuses on making works by high-caliber artists available to entry-level collectors. The archival pigment prints offered by the company are limited-edition reproductions of museum-caliber pieces from well-known artists who have agreed to work with Lafforgue to make the art luxury attainable to a broader constituency.

"Earth Leak": Art Brings Disaster to Manhattan

Filed under: Art

As I walked the aisles of New York's Affordable Art Fair this past weekend, hoping to meet artists who'll someday become the mainstays of the auction scene, a powerful installation stopped me dead in my tracks. Black paint dripped from a white orb, which was suspended above a pile of once-white everyday household items. A milk carton and shoe, among other things, slowly turned black, as did the map of the world upon which they rested. An entanglement of pipes spread out from the dirtying action, and a quiet man sat on the floor beneath one of them, looking content and relaxed.

So, I had to interrupt his piece.

This is how I met Kamol Akhunov, the artist responsible for "Earth Leak". Inspired by the recent oil spill in the Gulf of Mexico, Akhunov's installation drives home the message that a disaster thousands of miles away can affect our daily lives, as suggested by the black paint falling upon the pile of household goods, as well as the map beneath them.


Five Ways to Protect Your Purchases at New York's Affordable Art Fair

Filed under: Art

The Affordable Art Fair starts on September 30, 2010, and it comes with plenty of opportunities to pick up pieces by emerging artists. Featuring works priced from $100 to $10,000, the right choices can turn into astounding art investments down the road. While collectors are drawn to the pieces themselves first, it's hard to overlook the financial appreciation that can occur, especially as the art market claws its way back from financial crisis lows.

What happens if your artwork is damaged? Collectors don't always spend enough time thinking about the financial side of their holdings, and art insurance can be an afterthought. So, it might not be a bad idea to invest a little in protecting your work.

"After taking the time to evaluate a work of art, but before making a purchase, it is important that collectors consider how they are going to protect their investment," said Andrew Gristina, Fine Art Specialist, Travelers Inland Marine. "Most people buy art because of the aesthetic beauty, however, it's also a financial investment, which is why insurance coverage and proper handling should be a consideration with each purchase."

Here are three five steps you can take to protect what you pick up at the Affordable Art Fair (or anywhere else):

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