advertising

Jaguar Tries Reality Product Placements

Jaguar is giving away free cars - but only to people who can already afford them and live the "right" lifestyle, the "Gorgeous" lifestyle, as part of their Gorgeous marketing campaign. The luxury car maker is planting brand new $80,000 Jaguar XKs in New York (in the hands of Nico Bossi, one of the city's "beautiful people"), Los Angeles (with skateboarder Reese Forbes), Dallas, Phoenix, Las Vegas, Denver and Chicago., in the hopes that lifestyle envy will prompt more potential buyers to consider the car and the brand.

It's reality advertising because, though you see thousands of cars each day, this is the one that is put there with the sole purpose of being seen. The company sought out people who already did things that people aspire to do and go places where people aspire to go. Jaguar says that the campaign is "about people seeing Nico and the car and wanting to be part of that." Nico doesn't reveal that he doesn't own the car to people who ask, but is happy to rattle off the price and specifications of the vehicle.

Jaguar is hoping that seeing the car in all the right places will convince younger buyers that Jags are not just for their parents.

[via the Wall Street Journal]

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Tags: advertising, beautiful people, car, celebrities, jaguar, luxury, placement, products

No Louis For Lindsay

by Deidre Woollard (RSS feed) —

Filed under: Handbags, Celebrity Shopping

A while ago we looked at the rumor that Lindsay Lohan would follow in the footsteps of Uma Thurman, Jennifer Lopez and Gisele Bundchen and pose with a Louis Vuitton bag but alas it is not to be. Instead, assaultive and glamorous model Naomi Campbell will be the next face of Louis. Marc Jacobs wanted Lohan on the campaign but the powers that be at LVMH thought the freckled teen was "too American" for their global brand.

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Tags: ad campaigns, advertising, gisele bundchen, lindsay lohan, LindsayLohan, louis vuitton, naomi campbell, uma thurman

Will A Scent Make You Choose A Hotel?

by Deidre Woollard (RSS feed) —

Filed under: Luxury Travel & Hotels

Scent strips in magazines are nothing new but a scent strip for a hotel? I was reading my New Yorker this morning when I came across the Westin White Tea scent ad. The ads only say "White tea. The calming new scent of Westin." Curious, I opened the strip. In comparison to other scents that come billowing out of those tiny flaps of paper, this one is mild, more like laundry detergent than white tea. According to Brandweek, the ads will pop up in The New Yorker, Wired, Vanity Fair, Real Simple and Gourmet. It's an interesting move away from ads that usually focus on what the hotel looks like rather than what it smells like but I'm not sure that the pallid white tea scent is memorable enough to haunt people into choosing a Westin hotel.

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Tags: advertising, hotel, westin, white tea

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