advertising campaign

Hemingway's Great-Granddaughter Stars in Louis Vuitton Safari Campaign

Filed under: Apparel, Handbags, Luxury Travel & Hotels

Earlier this year we told you about model Dree Hemingway, 22, daughter of Mariel Hemingway and great-granddaughter of famous author Ernest Hemingway, who's making a name for herself among the fashion crowd. Now the willowy blonde is starring in a luxe new safari-themed ad campaign for Louis Vuitton (above). Reminiscent of Hemingway's African tales such as The Snows of Kilimanjaro, the casting choice is a fitting one as the author is often credited with introducing the Swahili word "safari" into common parlance.

The new Vuitton campaign, highlighting the famed French luxury goods house's handmade travel items, was shot on location in Africa. Photographed by Carter Smith, the ads feature Dree and a handsome young fellow enjoying the dramatic scenery of the African veldt. Items on display include bags, trunks, journals, watches, blankets, sunglasses, jewelry, clothing and even a few items of vintage Vuitton luggage. The campaign comes on the heels of Dree's selection as the face of Italian fashion house Gianfranco Ferré earlier this year, following appearances for Abercrombie & Fitch and DKNY.

[via JustLuxe]

Gallery: Dree Hemingway for Louis Vuitton