Advertisement

Omega's New John F. Kennedy Speedmaster Watch Ads

Please note that the US President in this message does not endorse this ad. This is a brand new advertisement campaign from Omega with permission from the John F. Kennedy Library Foundation. The ads will not be limited to the US, as this international campaign is part of a larger effort by Omega to increase demand for the brand worldwide. Recent efforts include the opening of a flagship store on 5th Avenue in New York City, as well as a celebrity appearance by Michael Phelps (which makes sense as Omega is the official Olympics watch).

The Kennedy connection is of course possible due to licensing from the John F. Kennedy Library Foundation that owns Kennedy's image's right of publicity. The idea behind the campaign is that because the Omega Speedmaster Professional was the official watch used by US astronauts, and eventually saw its way to the moon, it has a connection with John F. Kennedy who was instrumental in advancing US efforts to visit the moon and fund the space program. He was killed in 1963, several years before the space program was even looking too promising. I like how the ad displays the Speedmaster Moon Watch in the retro image, making it look perfectly at home, and helps advance the idea that it is really a timeless tool watch design. This year celebrates the 40th anniversary of the moon landing, for which special edition Omega Speedmaster Professional watches are available.

Ariel Adams publishes the popular watch review site aBlogtoRead.com.

Tags: ad, advertisement, JFK, john f kennedy, JohnFKennedy, moon watch, MoonWatch, omega, speedmaster

Madonna And Her Louis Vuitton

by Deidre Woollard (RSS feed) —

Filed under: Celebrity Shopping

The news that Madonna is the latest star to pose for Louis Vuitton has been floating around for a week or so but now there are some more concrete details. The soon-to-be-divorced music icon will be paid a rumored $10 million to be the new face of Louis Vuitton's 2009 marketing campaign. The photographer is Steven Meisel, who Madonna has worked with many times, most famously for her naughty 1992 book, "Sex." View on Fashion has a couple pics of Madonna cozying up to a Louis bag. Filming took place this week at L.A.'s Café Figaro, and the stylist for the session was Marie Amelie Sauve, fashion editor for Vogue Paris and consultant for Balenciaga.

Source

Tags: advertisement, louis vuitton, LouisVuitton, madonna