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Lucky Strike has been a popular cigarette brand since its founding in 1871, but to boost the popularity of the brand, BAT International has launched an advertising tour centered around a $100,000 pack of cigarettes that will be displayed at major international airports, where many duty-free cigarettes are purchased, for the remainder of the year. The pack is made of 18-ct white gold and features both a large ruby and a large diamond on the front. The rest of the package bears the traditional markings of retail packages, including a large health warning. The pack can be seen in Frankfurt in September, in Düsseldorf in November and Munich in December.

[via Born Rich]

Mariah Carey has recently been chosen as the spokeswoman for Gillette's newest campaign, Legs of a Goddess. It wasn't mentioned how much Gillette is paying the singer for her role with them, but it must be quite a lot, as Carey has just taken out a $1 billion insurance policy on her legs. She isn't the first celebrity to insure a body part, but she is setting a new high standard with the amount of the policy. Other celebs who are putting a price on their legs include Heidi Klum ($1.2 million right leg, $1 million left), Betty Grable ($1 million), Jamie Lee Curtis ($1 million) and Fred Astaire ($75,000).