Ad — Luxist

Julianne Moore Newest Bulgari Brand Ambassador

Filed under: Jewelry, Timepieces / Watches

In what is actually a highly anticipated ad campaign, Julianne Moore will soon debut as Bulgari's new leading lady. The popular Hollywood actress will be working closely with the well-known watch and jewelry brand (who actually produce quite a few other times as well) in a variety of planned advertising campaigns. The first of which will be the "Eccentric Charisma" campaign where Moore models nude or otherwise promoting the Bulgari Serpenti line among others. One series of images has the actress wearing an 115 carats of Colombian emeralds. These are in the form of a pair of earrings (that look like that have the power to pull ear lobes to the floor) See images of the earrings as well as a teaser video to the campaign here.

The award winning actress will likely help stimulate the brand that is need of such vitalization. As for me, I don't know what Moore is promoting for Bulgari in the above image, but strangely I want one... One of the new collections that Moore will be modeling are the Bulgari Serpenti collection items that I previously discussed here. The Serpenti collection is themed on snakes and scales. Adding an a degree of Egyptian exoticism to the watch, jewelry, and other accessory items. Bulgari touts the new collection as a return to the design aesthetic that made the brand famous to begin with. Plus, the connection with leading beautiful women of the world (such as the always charming and attractive Julianne Moore - the image here reminds me of Boogie Nights, I wonder why...) is a strong tactic in reaffirming the Bulgari brand as a beautiful brand, instead of just an opulent or trendy brand that has become more Bulgari's image as of late. Look for the "Eccentric Charisma" ads to appear beginning in February 2010.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

Tags: ad, ambassador, bulgari, bvlgari, campaign, Julianne Moore, JulianneMoore

Tag Heuer Ambiguously Finalizes Position On Relationship With Tiger Woods

by Ariel Adams (RSS feed) —

Filed under: Timepieces / Watches

"The relationship between the leader in prestigious sports watches and chronographs since 1860 and golf virtuoso Tiger Woods has always been extremely professional and productive," was part of a statement directly from Tag Heuer recently on its relationship (since 2002) with troubled sports star Tiger Woods. I believe that a follow up to this story was necessary because Tag Heuer has been flipping around a bit. Post extra-marital scandal statements from the popular watch brand Tag Heuer confirmed its commitment to its promotional relationship with Tiger Woods. Within a day or two the brand reviewed the current state of Tag Heuer's public opinion as well as his intent to leave the world of professional golf for some indeterminable amount of time, and it looked as though they had a good excuse to release Mr. Woods from his "obligations." Thus, Tag Heuer then reported that it was strongly reconsidering its relationship with Tiger Woods, and reports indicated that they felt Mr. Woods was going to be too much of a liability to the brand image, with not enough future value given his leave of absence from the public eye.

All of a sudden Tag Heuer seems to have come to their senses and realized that despite the scandal, no matter how minor or major it is, Tag Heuer is still a very valuable personality and image for the brand. In what I hope is their final position, they indicate that they will temporarily scale down Tiger's involvement or image in current advertisements, but still retain him in select ad campaigns. Don't expect to see too many more Tag Heuer "Watch are you made of?" campaigns with Wood's face attached to the ad - because the public has an answer to what Wood's is made out of. Plus, Tiger's future as the face of Tag Heuer will of course depend on if and when he returns to professional golf (which he likely will). Part of Tag Heuer's reluctance to drop Woods all together might have something to do with Tiger being titled PGA Tour player of the year. I promise that this will be the last time this story is mentioned - no matter how many times Tag Heuer seems to change its mind. Several of Tiger Wood's other sponsors have dropped him altogether, while a few like Tag Heuer are committed to the international star, but will limit his presence in ads for the foreseeable future.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

Tags: ad, campaign, relationship, sponsor, Tag Heuer, TagHeuer, Tiger Woods, TigerWoods

Omega's New John F. Kennedy Speedmaster Watch Ads

by Ariel Adams (RSS feed) —

Filed under: Timepieces / Watches

Please note that the US President in this message does not endorse this ad. This is a brand new advertisement campaign from Omega with permission from the John F. Kennedy Library Foundation. The ads will not be limited to the US, as this international campaign is part of a larger effort by Omega to increase demand for the brand worldwide. Recent efforts include the opening of a flagship store on 5th Avenue in New York City, as well as a celebrity appearance by Michael Phelps (which makes sense as Omega is the official Olympics watch).

The Kennedy connection is of course possible due to licensing from the John F. Kennedy Library Foundation that owns Kennedy's image's right of publicity. The idea behind the campaign is that because the Omega Speedmaster Professional was the official watch used by US astronauts, and eventually saw its way to the moon, it has a connection with John F. Kennedy who was instrumental in advancing US efforts to visit the moon and fund the space program. He was killed in 1963, several years before the space program was even looking too promising. I like how the ad displays the Speedmaster Moon Watch in the retro image, making it look perfectly at home, and helps advance the idea that it is really a timeless tool watch design. This year celebrates the 40th anniversary of the moon landing, for which special edition Omega Speedmaster Professional watches are available.

Ariel Adams publishes the popular watch review site aBlogtoRead.com.

Tags: ad, advertisement, JFK, john f kennedy, JohnFKennedy, moon watch, MoonWatch, omega, speedmaster

Quest Magazine, for the NYC Social and Real Estate Scene

by Lisa Palladino (RSS feed) —

Filed under: Services

If you are -- or long to be -- part of the NYC social and moneyed scene, Quest is a must-read. Distributed around NYC, seemingly for free (though it has a $5 cover price), this sometimes snooty publication tracks the party scene with pages of pages of photos of dressed-up socialites and tuxedoed men, snapped by editor David Patrick Columbia at fetes and charity events. The magazine occasionally has a feature of some depth but mainly has light articles. For Luxist readers who love our "Estate of the Day" feature, Quest's Web site is great -- it is in magazine format and includes ads. That means you can scan ads featuring home listings in NYC, Connecticut, the Hamptons and so on, plus see ads for high-end jewelry, handbags, clothing, shoes, art galleries, luxury home accessories and cultural events. Click once on the page you want to view to make it bigger. You also can subscribe (tab at top of home page) if you want the hard copy ($36/one year/12 issues or $47.97/two years/24 issues).

Tags: ad, ads, advertising, magazine, magazines, New York, New York City, NewYork, NewYorkCity, NYC, Quest

Want to write for Luxist?

by Nicole Weston (RSS feed) —

If you ever gave any thought to writing for Luxist, this is your chance! We're looking for a luxe-loving writer to join our team! We are looking for someone willing to contribute a couple of posts per day on topics like fast cars, fancy furnishings, hot travel destinations, luxury gadgets, high-end wine, food and cigars. You should enjoy writing about topics like these and be capable of expressing yourself in a clear, engaging way. You don't have to be a professional writer, or even have your own blog, but it certainly doesn't hurt to be familiar with blogs and the style of writing we use. And for anyone who might still be wondering, we do pay our writers.

We're extremely flexible about the schedule, but we are looking for someone who can commit to writing several posts on a weekly or daily basis. To apply, we need:

Three sample posts (original material, please, not links to existing posts on a blog)
A few words about yourself and why you're interested in writing for us
Your contact info
Your location and scheduling, including a ballpark number of posts per week

No attachments, please. Put everything in the body of your email. Once your application is complete, send us an e-mail at leadsATluxistDOTcom.

Tags: ad, ads, job, jobs, luxist, writers, writing