ad campaigns

Neo-Classical Estate Featured in Tod's New Ad Campaign for Sale at $33 Million

Filed under: Estates

Italian Palazzo in Tod's New Ad Campaign

[via JustLuxe]

Villa Volpi, a neo-classical palazzo overlooking the Mediterranean that's featured in Italian luxury label Tod's new ad campaign, has been listed for sale at $33 million.

The amazing property, luxe lifestyle setting of attractive people and classic Ferraris in the alluring ads, sits on 26 acres including a private beach. The estate is the creation of Countess Nathalie Volpi di Misurata, an aristocrat with a reputation for impeccable taste and refined elegance who enlisted celebrated Milanese architect Tomaso Buzzi to build the palazzo in 1960.

Villa Volpi's seven lavish bedrooms and entertaining spaces have played host to many notable guests over the years, from celebrities to royalty, society and international dignitaries. Additional buildings on the estate include a three-bedroom guest house, a two-bedroom cottage and stables.

"This home fosters an incredibly peaceful and glamorous way of life," notes Clarice Pecori Giraldi of Christie's International Real Estate, "bringing together a unique location in Italy - where waterfront properties of this scale are extremely rare - with the incredible sophistication of classical architecture."

Gallery: Villa Volpi

Tags: ad campaigns, architecture, estates, Ferrari, Italy, mansion, Mediterranean, palazzo, Rome, Tods, Villa Volpi

Victoria's Secret Supermodels Show Off Valentine's Day Favorites

by Jared Paul Stern (RSS feed) —

Filed under: Apparel

What would Valentine's Day be without a heart-racing roundup of sexy lingerie from the Victoria's Secret supermodels? This season the mega-brand brought in Adriana Lima (above), Candice Swanepoel, Lily Aldridge and Erin Heatherton to show off some favorites, featuring the pneumatic new Love Push-Up Collection with some serious cleavage-enhancing capabilities in various silhouettes. No brassiere on Earth is going to turn you into Adriana, but you can always dream, or just enjoy the show. There's also a killer corset for good measure. Meanwhile Victoria's Secret also just debuted a new frgrance, called NOIR love me, as an alternative offering. Check out the gallery for gift ideas and so forth.

Gallery: Victoria's Secret Valentine's Day 2011

Tags: ad campaigns, Adriana Lima, Candice Swanepoel, Erin Heatherton, Lily Aldridge, lingerie, supermodels, valentines day, valentines day gifts, victoria+secret, victoriasecret

Josephine de la Baume is New Agent Provocateur Star

by Jared Paul Stern (RSS feed) —

Filed under: Apparel

Josephine de la Baume is New Agent Provocateur Star

With Valentine's Day in the offing luxe British lingerie brand Agent Provocateur has unveiled its new ad campaign for spring starring sultry French sexpot Josephine de la Baume. Set in a seedy hotel room, the images were shot by Swedish photographer Johan Renck. De la Baume, an actress and singer, is the girlfriend of musician Mark Ronson, who was recently seen partying the night away with Kate Moss at the Ritz in Paris. "Johan Renck takes a collection and an idea, and combines the two in an explosion of sexuality, playfulness and sense of humour," Agent Provovateur creative director Sarah Shotton tells Vogue UK. "Renck translates our desires into a campaign that shows our lingerie in a fantasy of real life. Josephine de la Baume is the ultimate Agent Provocateur woman: witty, gorgeous and confident. She is a natural femme fatale, a quality which effortlessly translates on screen." Check out the gallery for more pix and click here to watch a voyeuristic video.

Gallery: Josephine de la Baume for Agent Provocateur

Tags: ad campaigns, Agent Provocateur, fashion, lingerie, models, sex, UK, Valentines Day

Coachella Festival Inspires Armani Exchange Ads

by Deidre Woollard (RSS feed) —

Filed under: Apparel

Every spring, young music lovers trek out to the Southern California desert town of Indio to frolic amid the heat and dust and listen to some really great music at the Coachella festival. That annual event was the inspiration for the A|X Armani Exchange Spring 2011 advertising campaign, "Style Festival." Created by stylist Kate Lanphear (Elle Magazine, Style Director) the A|X "Style Festival" campaign shows casually-clad models who were photographed at the same location as the Coachella Music Festival, Empire Polo Fields in Indio, California.

Tags: ad campaigns, armani, armani exchange, coachella, coachellamusicfestival

Continue reading “Coachella Festival Inspires Armani Exchange Ads”

Ermenegildo Zegna Celebrates a Century of Style

by Jared Paul Stern (RSS feed) —

Filed under: Apparel, Books, Men's Style

The subtitle of a lavish new book on Ermenegildo Zegna – An Enduring Passion for Fabrics, Innovation, Quality and Style – is an apt description of the Italian luxury men's fashion house's core values. Celebrating the famed firm's 100th anniversary, the book from Skira is divided into four chapters – Mind, Hand, Style and Environment – exploring the origins and values of the brand and the four generations of family members who have made it a success story while remaining committed to the concept of "ethical expansion". As evidence of the latter, Ermenegildo Zegna is donating 20% of the retail sales of the book to the children's educational charity Care & Share.

Each chapter is introduced by noted international writers and accompanied by images that retrace the history of the Zegna brand, from ad campaigns to previously unpublished images. "Today we celebrate one hundred years since the foundation of our Group and we look towards future global developments," notes the company's CEO Ermenegildo Zegna, "as it is our duty to continue to represent the values of excellence and Italian quality all around the world. This is the heritage that our grandfather left us: savoir faire in craftsmanship, entrepreneurship and loyalty to our ethical founding values." See the gallery for a preview.

Gallery: 100 Years of Ermenegildo Zegna

Tags: ad campaigns, books, coffee table books, Ermenegildo Zegna, fashion, Italian fashion, Italy, mens style, Zegna

Louis Vuitton Celebrates Keith Richards' Lush Life

by Jared Paul Stern (RSS feed) —

Filed under: Celebrity Shopping, Books, Luxury Shopping

Louis Vuitton is celebrating legendary rocker Keith Richards' "personal journey" with the sale of his hotly-anticipated new memoir LIFE. Described as "the definitive rock autobiography," the book will be available on the Louis Vuitton website and at key stores across North America, including Fifth Avenue (NYC), Rodeo Drive (L.A.), Bal Harbour (Miami), Union Square (San Francisco), and City Center (Las Vegas). The relationship between Richards and Vuitton began in 2008 when the Rolling Stone stalwart was featured in an ad for the brand (above) photographed by Annie Leibovitz, which pictured him posing with a custom Vuitton guitar case. LIFE (published by Little, Brown) covers Richards' early days listening obsessively to Chuck Berry and Muddy Waters records, his meteoric rise to fame with The Rolling Stones, and the rockstar lifestyle that made him an icon of elegant debauchery along with bandmate Mick Jagger.

Gallery: Keith Richards LIFE

Tags: ad campaigns, Annie Leibovitz, autobiography, Keith Richards, Louis Vuitton, luggage, luxury goods, Mick Jagger, music, rock and roll, rock star

Stoli Launches Nationwide Casting Call For Next Stoli Original

by Deidre Woollard (RSS feed) —

Filed under: Spirits

Stoli Vodka has already asked "Stoli Originals" Hugh Hefner and Julia Stiles the magic question: "Would you have a drink with you?" Now the brand is launching a casting call to find the next Stoli Original. The Stoli Facebook page is your audition spot where you can submit answers to questions and upload a headshot. In November, Stoli will select 30 finalists for a "call back" and the chance to submit a video audition tape. Stoli will chose one winner and five regional runner-ups from the video auditions. The winner will appear in their own media campaign in 2011 and earn a $25,000 fee.

Tags: ad campaigns, stoli, stoli originals, stolichnaya

Mick Jagger's Model Daughter Shoots Another Sexy Ad Campaign

by Jared Paul Stern (RSS feed) —

Filed under: Apparel

We've been following young Georgia May Jagger's career with considerable interest since she first broke into the modeling scene in the summer of 2008. Since then Mick Jagger and Jerry Hall's genetically gifted offspring scored a gig as the face of Versace and posed for luxury denim brand Hudson Jeans. Now Georgia May has been tapped for Hudson's newest ad campaign as well, shot by Mario Sorrenti at Alder Manor, a restored 1912 mansion in Yonkers, New York. The sexy snaps are some of the young stunner's most provocative yet, with Jagger posing topless in most of the shots. "Georgia May is a true embodiment of the spirit of the Hudson brand," Ben Taverniti, creative director of Hudson Jeans, tells Vogue UK. "She doesn't try, she's just cool. She has that certain Je ne sais quoi."

Tags: ad campaigns, Alder Manor, celebrity, celebrity offspring, denim, fashion, Georgia May Jagger, Hudson Jeans, jeans, Jerry Hall, Mick Jagger, models, Rolling Stones, Versace

Lagerfeld Photography Exhibition to Open in Paris

by Jared Paul Stern (RSS feed) —

Filed under: Apparel, Art

An exhibition of photographs by Chanel kingpin Karl Lagerfeld is opening in Paris this September in time for the city's Fashion Week. The show at the Maison Européenne de la Photographie in the historic heart of Paris will feature a mix of fashion photos, portraits, landscapes, architectural images and personal shots, including several of his longtime muse, Claudia Schiffer. Lagerfeld, who shoots all of Chanel's ad campaigns himself, has published several books of his photographs, and has his own art book publishing imprint and book shop in Paris called 7L.

"What I admire most is the photographers who have gone down to posterity with a single image," the designer tells La Parisienne. "An image - I prefer this word to the word picture - which went down in the collective memory of the civilized world [... ]. Today the picture is part of my life. It closes the circle of my artistic and professional lives. I look at the fashion world with the eye of the camera. This gives my work a basic critical detachment that helps more than I would have suspected." The exhibition runs from September 10 to October 15.

Source

Tags: ad campaigns, Chanel, Claudia Schiffer, exhibition, fashion, Fashion Week, France, French fashion, Karl Lagerfeld, Maison Européenne de la Photographie, museum, Paris, photographer, photography, style

Dita Von Teese Sexes Up Perrier Water [video]

by Jared Paul Stern (RSS feed) —

Filed under: Video

Haute-burlesque queen Dita Von Teese has been brought on by Perrier, the famed French sparkling mineral water, to inject some sex appeal into the brand in a big way. Von Teese's sultry looks adorn a new limited edition bottling of the water, and she also stars in a new interactive website dubbed Perrier By Dita that's so steamy it carries a caution to youngsters. Set in the lavish "Perrier Mansion", it positions the viewer as a man arriving in a Porsche 911 to find the alluring Dita waiting inside. Behind one door you then take pictures of Dita in sexy poses, while behind the other you play a game with the curvy temptress wherein she acts out instructions engraved on a set of special dice that involve her removing clothing and dousing herself in Perrier. See the video above which is quite literally a "teaser".

[via Luxuo]

Gallery: Perrier By Dita

Tags: ad campaigns, bottled water, burlesque, Dita Von Teese, mineral water, Perrier

Rie Rasmussen Named the New Face of Perrier-Jouet

by Jared Paul Stern (RSS feed) —

Filed under: Wine

Stunning multi-talented Danish model / artist / actress / director Rie Rasmussen has been chosen as the new face of Perrier-Jouet, breathing new life into the famed 200-year-old French champagne house. Rasmussen will help give Perrier-Jouet's iconic Belle Epoque bottle a makeover, gracing it with her image as captured by photographer Ben Hassett. Rasmussen first made her mark as a Victoria's Secret siren in 2001, then stole the show with a role as Rebecca Romijn's lesbian lover in Brian De Palma's 2002 thriller Femme Fatale. She went on to become the face of Gucci worldwide, while directing and starring in a short film that made it to Cannes in 2004. In 2005 she starred in Luc Besson's underrated Angel-A, a French fairytale shot in black-and-white, in 2008 she published a book of her painting, drawing and photography, and last year directed her first feature film, entitled Human Zoo.

Source

Tags: ad campaigns, champagne, model, Perrier-Jouet, Rie Rasmussen, supermodel, Victorias Secret

Hemingway's Great-Granddaughter Named the New Face of Gianfranco Ferré

by Jared Paul Stern (RSS feed) —

Filed under: Apparel

Willowy blonde model Dree Hemingway, 22, daughter of Mariel and great-granddaughter of famous author Ernest Hemingway, has been chosen to star in the latest ad campaign for Italian fashion house Gianfranco Ferré. The firm's creative directors Tommaso Aquilano and Roberto Rimondi say they chose Hemingway to portray "the free and fearless nature of an utterly feminine woman" which the collection demanded. Dutch photography duo Inez van Lamsweerde and Vinoodh Matadin shot the images for the Spring / Summer 2010 campaign. Dree has previously appeared in ad campaigns for Abercrombie & Fitch and DKNY and was featured on the runway of Givenchy's Fall / Winter 2009-10 fashion show.

Tags: ad campaigns, AdCampaigns, Dree Hemingway, DreeHemingway, Ernest Hemingway, ErnestHemingway, Gianfranco Ferre, GianfrancoFerre, Inez van Lamsweerde and Vinoodh Matadin, InezVanLamsweerdeAndVinoodhMatadin, Italian fashion, ItalianFashion, Mariel Hemingway, MarielHemingway, models

Mick Jagger's Daughter Stars in Sexy New Ad Campaign

by Jared Paul Stern (RSS feed) —

Filed under: Apparel

Last summer we reported that Mick Jagger's beautiful daughter Georgia May Jagger was embarking on a modeling career, following in the fashionable footsteps of the rocker's other daughters, Jade and Elizabeth. Now the 17-year-old Georgia May, whose mother is Texan stunner Jerry Hall, has landed a sexy ad campaign for Hudson Jeans (above) evoking Brigitte Bardot. Georgia May, who has one year of school left and lives with her mother in London, tells the October issue of Vanity Fair that modeling is just a temporary gig for her while she tries to break into art, design and photography. With her genes that shouldn't be too hard. As for her sexy poses, she tells the mag that daddy Mick "doesn't hate it at all."

Tags: ad campaigns, AdCampaigns, celebrity, Georgia May Jagger, GeorgiaMayJagger, Hudson Jeans, HudsonJeans, jeans, Jerry Hall, JerryHall, Mick Jagger, MickJagger, model, Rolling Stones, RollingStones, Vanity Fair, VanityFair

Evian Babies Take Over The Web

by Deidre Woollard (RSS feed) —

We've seen some unique marketing stunts from Evian before but nothing like this. The French water brand has partnered with designer brands before but this time their partners are a bunch of special effects babies. The new advertising campaign, called "Live Young" features CGI-enhanced breakdancing and roller-skating babies. The Wall Street Journal reports that the video has already had 2.8 million views on YouTube in the U.S., and another 2.3 million internationally. The computer animation features babies cavorting around doing daredevil antics and skating around bottles of Evian to a remixed version song "Rapper's Delight."

The Wall Street Journal article questions whether or not the dancing babies are cute or creepy. They don't work for me in terms of promoting Evian but many people seem to find them adorable. Check out the video and vote below:

Is Evian's Live Young Campaign?
Creepy!	181 (45.1%)
Adorable	220 (54.9%)

Gallery: Evian

Tags: ad campaigns, AdCampaigns, evian, water

Martini Girl Too Hot for Formula 1 Drivers in Monaco

by Jared Paul Stern (RSS feed) —

Filed under: Spirits, Luxury Cars & Autos, Events, Sports

A billboard featuring sultry model Jessiqa Pace (above) on the racetrack at the Monaco Grand Prix had to be taken down after it proved too distracting to Formula 1 drivers over the weekend. Pace, 29, appears in the campaign for Martini, the Italian winemaker founded in 1863 and famous for its iconic vermouth.

F1 team representatives asked for the posters to be taken down after drivers complained during trial runs; champ Lewis Hamilton crashed in Saturday's qualifying round close to the gigantic image of Jessiqa. "All the attention is overwhelming," she told the London Daily Star. "I find it really funny. Obviously it's very flattering that I'm distracting the drivers so much, but I'd feel terrible if someone got hurt."

Gallery: More Jessiqa Pace