Last summer we reported that Mick Jagger's beautiful daughter Georgia May Jagger was embarking on a modeling career, following in the fashionable footsteps of the rocker's other daughters, Jade and Elizabeth. Now the 17-year-old Georgia May, whose mother is Texan stunner Jerry Hall, has landed a sexy ad campaign for Hudson Jeans (above) evoking Brigitte Bardot. Georgia May, who has one year of school left and lives with her mother in London, tells the October issue of Vanity Fair that modeling is just a temporary gig for her while she tries to break into art, design and photography. With her genes that shouldn't be too hard. As for her sexy poses, she tells the mag that daddy Mick "doesn't hate it at all."

We've seen some unique marketing stunts from Evian before but nothing like this. The French water brand has partnered with designer brands before but this time their partners are a bunch of special effects babies. The new advertising campaign, called "Live Young" features CGI-enhanced breakdancing and roller-skating babies. The Wall Street Journal reports that the video has already had 2.8 million views on YouTube in the U.S., and another 2.3 million internationally. The computer animation features babies cavorting around doing daredevil antics and skating around bottles of Evian to a remixed version song "Rapper's Delight."

The Wall Street Journal article questions whether or not the dancing babies are cute or creepy. They don't work for me in terms of promoting Evian but many people seem to find them adorable. Check out the video and vote below:

A billboard featuring sultry model Jessiqa Pace (above) on the racetrack at the Monaco Grand Prix had to be taken down after it proved too distracting to Formula 1 drivers over the weekend. Pace, 29, appears in the campaign for Martini, the Italian winemaker founded in 1863 and famous for its iconic vermouth.

F1 team representatives asked for the posters to be taken down after drivers complained during trial runs; champ Lewis Hamilton crashed in Saturday's qualifying round close to the gigantic image of Jessiqa. "All the attention is overwhelming," she told the London Daily Star. "I find it really funny. Obviously it's very flattering that I'm distracting the drivers so much, but I'd feel terrible if someone got hurt."

These days the celebrated French leathergoods company Longchamp is best known for its super-stylish handbags as seen in ad campaigns starring Kate Moss (above). Most people are unaware however that the company, which dates back to 1948, started off selling luxurious leather-covered pipes to Paris' bon ton. The rich heritage of the firm is celebrated in Longchamp, a gorgeous new illustrated history from Abrams by Marie-Claire Aucouturier with photographs by Philippe Carcia, published in celebration of the company's 60th anniversary.

Beginning with the deluxe pipes, which became a favorite of Elvis Presley (pictured smoking one in the book), the company built a brand as a bridge between the very social equestrian world and the world of luxury travel. Named after Paris' famed Longchamp racecourse where Napoleon III presided over the Royal Enclosure, the company adopted a horse and rider as its logo. The pipes were soon followed by cigarette cases and other leather accessories for smokers, then expansion into small leather goods in the 1950s, followed by the opening of the first Longchamp boutiques in the 1970s and '80s.

The first in a line of luxurious luggage soon followed. Longchamp thrived where many firms failed by catching on early to the importance of the Asian market. In the early 1970s, Philippe Cassegrain, Longchamp's founder, designed a line of bags called "LM," destined for the Japanese market, recently re-released for the anniversary. Its success gave Longchamp a solid reputation as a creator of women's handbags and enabled the company to expand further. In 1993 Cassegrain introduced the Le Pliage collection of foldable travel bags made of colorful vinyl with luxurious leather trim, an instant smash; two billion of them have been sold since.

Supermodel Bridget Hall has become the new face of the Marco Bicego jewelry. Hall, who has appeared in campaigns for Valentino, Versace and Gucci, as well as on many magazine covers, will appear in the print ads for the Marco Bicego Jaipur collection. The Jaipur collection features designs in 18K yellow gold with colored gemstones. The ads will appear in the March issues of C, Elle, Harper's Bazaar and W, and were shot in New York by fashion photographer Kenneth Willardt. More shots of Hall draped in jewelry and images from the backstage of the shoot are available on the Marco Bicego website.

[via National Jeweler]

Just in time for Valentine's Day, luxe British lingerie line Agent Provocateur has come out with its new spring collection, called Virgins. The accompanying ad campaign (above and in the gallery) features surreal and sexed-up scenes drawn from Greek mythology and so forth, with nymphs and satyrs cavorting in approved Dionysian style. Luxurious fabrics including satin, lace and tulle are used in the line. It's the label's first new collection since its Pirates range that we wrote about in November, the ad campaign for which starred Helena Christensen. Also in the Valentine's Day spirit, Agent Provocateur has assembled a number of sexy gift suggestions here.

Super-hot German model Julia Stegner has just been chosen as the new face of Mercedes-Benz, giving the brand a much needed dose of sex appeal in a stagnating luxury car market. Stegner will make her first official appearance for the marque at Berlin Fashion Week later this month. Stegner just shot a new ad campaign (above) with photographer Michelangelo di Battista co-starring the brand new Mercedes-Benz CLS 350 CGI Grand Edition in outfits by French designer Anne Valerie Hash.

"Julia particularly represents the connection between German origin and international flair," Mercedes exec Anders Sundt Jensen tells Berlinista. "That's why in our key visual we have very consciously placed her together with the new CLS Grand Edition, which will be launched on the market in March 2009." Stegner, who hails from Munich, has appeared on the covers several fashion mags and runway shows including Victoria's Secret, as well as in ad campaigns for the likes of Chloé, Dolce & Gabbana, Escada, Guerlain, Dior and Hugo Boss.

David Beckham's huge semi-nude advertisements for Emporio Armani underwear caused whole crowds to swoon. Now his wife is getting in on the act. Victoria Beckham will pose in just her Emporio Armani Women's underwear for the brand's Spring/Summer 2009 campaign being shot by photographers Mert Alas and Marcus Piggott. In a press release Armani said of Mrs. Beckham, "Victoria is a style icon, a dynamic lady whose influence and recognition will add great excitement to the continued international growth of our Emporio Armani women's underwear business." She is certainly stylish, but I'd have preferred a woman with a little more curve to create the same kind of ooh-la-la reaction that David Beckham's ads got.

Sean Connery has become the latest iconic personality to star in Louis Vuitton's "core values" ad campaign. The original James Bond posed for Annie Liebovitz near his house in the Bahamas with a waterproof version of Vuitton's famous Keepall bag, WWD reports. The ad (above), which is slated to appear later this month is the latest in a series featuring the likes of Keith Richards, Francis Ford and Sofia Coppola (Vuitton's next guest designer) and Mikhail Gorbachev. Vuitton parent LVMH says the classics-oriented campaign has been getting good results.

On the heels of Kate Moss' already impressive fall ad campaign successes comes news of more coups scored by the eternally gorgeous supermodel: two more major contracts and some serious magazine exposure. On the ad campaign front, her latest big bucks gigs come courtesy of Yves Saint Laurent's beauty line (above) and renowned jeweler Bulgari, both shot in classic black-and-white.

In addition, she appears on the covers of the latest issues of both Vogue and Interview; in the latter she poses totally nude, and she also appears topless (yet again) in a stunning spread for the September issue of W magazine. All this comes as she launches her new clothing line for British retailer Topshop, to great fanfare. We predict the Kate Moss brand will develop into an extremely profitable luxury goods enterprise, with many more product lines to come.

Leonardo DiCaprio's gorgeous Israeli model girlfriend Bar Refaeli appears in the ad campaign for Sean Combs' modestly-named new fragrance, "I Am King." The pix (above) portray Puffy (or Diddy or whatever he's calling himself this week) tooling around in Saint-Tropez and Monaco on helicopters, yachts and so forth with Refaeli (left) and another model in typical mega-mogul fashion. New York magazine reports the new cologne will launch exclusively at Macy's in December with a global launch set for February, and a women's fragrance ("I Am Queen") to follow in 2009; global sales are expected to total $100 million in the first year alone.

Model Lydia Hearst, daughter of newspaper heiress Patty Hearst (who was famously kidnapped by the Symbionese Liberation Army in 1974) and great-granddaughter of publishing magnate William Randolph Hearst, stars in London lingerie company Myla's sexy new ad campaign (above). The 1940s, Film Noir-influenced ads, shot by photographer Ben Hassett, will appear in print in December. Hearst, 23, who has also modeled for the likes of Prada and Louis Vuitton, also designs her own line of accessories in conjunction with Puma.

Leonardo DiCaprio's gorgeous Israeli model girlfriend Bar Refaeli has landed the fall ad campaign for classic California surf company Hurley. The ads (above) which showcase Refaeli's ample charms will debut in magazines this fall, and she will also appear in the brand's Spring 2009 runway show during Los Angeles Fashion Week in October. You can watch a video of her shooting the campaign here. Refaeli, the first Israeli model to appear in Sports Illustrated's Swimsuit Issue, was also recently named Best Body of 2008 by Arena magazine, and will appear in Tommy Hilfiger's Iconic America TV special this fall.



[via Kempt]

Mega model Isabeli Fontana is really on a roll this season. As we reported previously, the Brazilian bombshell stars in the new Versace campaign with Natalia Vodianova shot by Mario Testino, as well as the Roberto Cavalli campaign based on Luchino Visconti's 1963 film Il Gattopardo. Now she has also landed the fall Valentino campaign along with fellow stunner Angela Lindvall (at right, above, who also appears for Cavalli), shot by Peter Lindbergh in Paris. Gisele had better watch her back.

Photo by Michael Thompson / W magazine

While we're on the subject of the Supermodel Comeback - which we think will be in the news for a while yet - it's worth pointing out Christy Turlington's stunning new shoot in the August issue of W magazine, titled "Champion". The 39-year-old knockout, who as we mentioned has been re-signed as the face of German fashion house Escada, poses as a "Greco-Roman warrior-goddess" for photog Michael Thompson in old-school black-and-white. Talk about classical beauty - obviously all that yoga and being married to Ed Burns agrees with her.