absolut

Absolut Launches New Wild Tea Vodka

Filed under: Spirits

Few vodka companies offer the immense selection of flavor varieties as does Absolut. The Swedish distiller offers dozens of different flavors ranging from Mango and Citron to Vanilia and Peppar (a personal favorite for dirty martinis), and has now added one more to the portfolio: Absolut Wild Tea.

The latest Absolut flavor is infused with the flavors of tea, elderflower, red apples and citrus, and has been formulated to mix well with a wide range of sweet and sour ingredients. Absolut recommends using it in a Gimlet with lime juice and simple syrup, in a Cosmopolitan with cranberry juice and orange liqueur, or in a Mojito with lime juice, simple syrup, muddled mint leaves and a splash of soda.

Absolut Wild Tea is making its debut across the United States with dedicated launch events in Chicago, Miami, New York and Los Angeles over the next month or so, and will be available nationwide with an MSRP of $24.99 for the liter or $19.99 for 750 ml.

Tags: Absolut, Absolut vodka, Absolut Wild Tea, Absolut Wild Tea vodka, vodka, Wild Tea, Wild Tea vodka

Absolut Launches Absolut Glimmer Holiday Packaging

by Deidre Woollard (RSS feed) —

Filed under: Spirits

Absolut Vodka has unveiled its newest limited-edition holiday bottle. Absolut Glimmer has the look of a cut crystal decanter. The bottle has gone through many different wraps and colors over the years but this is the first time that the bottle itself has been altered. The bottle is made of pressed glass mimicking the look of classically cut crystal. The 750 ml bottle sells for $19.99.

Tags: absolut, absolut vodka, holiday packaging, limited edition candy, liquor, vodka

Absolut Vodka in Philip Plein Swarovski Bottle

by Rigel Celeste (RSS feed) —

Filed under: Spirits

Absolut vodka has collaborated with designer Phillip Plein and come out with a special limited edition bottle that's all dressed up in black with Swarovski crystals on every side. The front looks like a starry night but flip it around and there's a glittering skull (we just can't get away from the skulls this year) with a wicked looking smile on his face. Certainly a fun conversation piece to have in your home collection. Only 100 of the bottles were made and they're available in Philip Plein's store on online for €100.

Via Bornrich

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Tags: absolut, philip plein, PhilipPlein, skull, swarovski, vodka

Absolute Jonze - Vodka Funds a Film

by Annie Scott (RSS feed) —

Filed under: Spirits

I'm Here: A Love Story in an Absolut World is the name of celluloid wizard Spike Jonze's new short film sponsored by Absolut Vodka.

I'm Here is a 30-minute love story between two robots, and debuted Friday night at Sundance. The film will be available for mass-viewing online in March (after a Berlin Film Festival screening), and if the website is any indication, it promises to be an emotional, gritty experience with a tone of desperate wonder set by original music from Sam Spiegel and Asku Matsumiya, similar to Where the Wild Things Are. Click on the "Book Your Ticket" to be taken to a stylistically engineered box office where you can join the list for the online premiere.

The film stars BAFTA winner Andrew Garfield and Eragon's Sienna Guillory, one of Maxim Magazine's "100 Sexiest Women." We tell you this because, as you can see the the preview above, you wouldn't otherwise know.

According to creativity-online, "The piece is TBWA/Chiat/Day, New York's latest addition to the 'Absolut World' campaign and marks an evolution of the brand's longstanding partnership and commitment to the arts, dating back to 1985, when Andy Warhol painted the vodka's distinctive bottle for a now legendary ad, leading to more famous interpretations by talents like Keith Haring and Helmut Newton. 'It's not just another film "brought to you by,"' says Figliulio. 'Absolut has been doing this the whole time.'"

[via creativity-online]

Tags: Absolut, Spike Jonze, SpikeJonze, Sundance, Sundance 2010, Sundance2010

Absolut Chooses The Flavor Of Boston

by Deidre Woollard (RSS feed) —

Filed under: Spirits

What is the flavor of Boston? Boston has become the third city to be chosen by Absolut Vodka to get its own flavor. Like the old Absolut ad above, it celebrates Boston's history with a little tea. The limited edition flavor will be black tea and elderflower vodka in a glass bottle that has a backdrop that is reminiscent of Fenway Park's infamous Green Monster. As part of the launch Absolut will display a "Wall of Pride" on Boylston Plaza at the Prudential Center for 10 days. The wall features quotations from famous Bostonians including sports stars and celebrities. Individual tiles will later be auctioned off to raise money for the Charles River Conservancy. Previous Absolut flavors include black pepper and mango in New Orleans and pomegranate, blueberry, acerola cherry and açai berry for Los Angeles.

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Tags: absolut, boston, spas-awards, vodka

Absolut Rock Edition

by Deidre Woollard (RSS feed) —

Filed under: Spirits

Absolut Vodka's latest adventure in packaging is celebration of rock music. The Absolut Rock Edition will go on sale next month at Selfridges of London before becoming more widely available in October. Absolut collaborated with designer Natalia Brilli to create the leather and studs design. To celebrate the bottle the vodka company held a launch event in Berlin showing guitars and other Natalia Brilli designs. Music at the event included Wolfmother, Smith & Drums and DJ Alex.

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Tags: absolut, absolut rock, absolut vodka, AbsolutRock, AbsolutVodka

Absolut Creates Online Art Gallery For Helmut Lang

by Deidre Woollard (RSS feed) —

Filed under: Art

Absolut, which has a history of supporting art projects has created a new online virtual "gallery" showcasing Helmut Lang's "Alles Gleich Schwer". The online gallery will exist for three months at Absolut.com/HemultLang. In the gallery you can zoom in on pieces and look at them from different angles. From the site you can also download and print exhibition posters. It's an interesting experiment and it seems suited to Helmut Lang's first solo institutional art exhibition which showcases the same lean, angular and industrial aesthetic seen in his fashion lines.

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Tags: absolut, art, helmut lang, online art

Kanye West Spoofs Self in Absolut Vodka Ads

by Lisa Palladino (RSS feed) —

Filed under: Spirits

Endless self-promoter Kanye West -- who proves he has a sense of humor about himself after all -- spoofs his persona in a new line of Absolut ads. The first time I saw the print ad (which looked like, but didn't have the Absolut references, what you see here), I didn't get it at all, and I had no idea what was being advertised. A little research showed me the light. I can't show you much here, since you need to be 21 to get into these sites. Log on and check them out for yourself. And don't lie about your age -- it's bad karma.

Tags: Absolut, Absolut Vodka, AbsolutVodka, beverages, booze, celebrities, celebrity advertising, CelebrityAdvertising, drinks, Kanye, Kanye West, KanyeWest, liquor, Vodka

Absolut Disco

by Deidre Woollard (RSS feed) —

Filed under: Spirits

Last year Absolut's holiday packaging was all about gold and bling. This year they've gone even flashier with the Absolut Disco. The one-liter Absolut Disco gift pack is built of exactly 1,000 reflecting prisms which serve as a bottle package and can be put into use as a disco ball. The Absolut Disco is a clamshell package that opens to reveal the bottle. The empty gift pack has a loop for hanging.

Gallery: Absolut Disco

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Tags: absolut, absolut disco, AbsolutDisco, holidash, holiday, vodka

Absolut New Orleans

by Deidre Woollard (RSS feed) —

Filed under: Spirits

At the Tales of the Cocktail festival this week in New Orleans a new version of Absolut vodka is being launched. The festival is an annual event celebrating the art of mixology. For the first time, the Swedish vodka company is naming a flavor for a city. Absolut New Orleans is mango-flavored with a black pepper kick. The flavor is meant to capture the unique spirit of the city. The vodka will be a limited run of 35,000 cases and will sell for $19. The best part of the new is that the vodka is expected to raise $2 million for five Gulf Coast charities. Future city vodkas with a similar charitable aspect are planned for the future.

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Tags: absolut, expire-images:2008-7-17, flavored vodka, new orleans, tales of the cocktail, vodka

Absolut Bling Bling

by Nicole Weston (RSS feed) —

Filed under: Spirits

To sell more of your product during the holidays, it's a good idea to bring out a limited edition version of it. It's an even better idea to add some bling and make sure it appeals to luxury buyers who are more likely to splurge on extra-fancy packaging at this time of year. Absolut Bling Bling is a limited edition repackaging of some classic Absolut vodka and is being sold in a gift pack as of the beginning of this month. Unfortunately for most US buyers, Absolut Bling Bling is not available at retail stores in the states (not according to the Absolut website, anyway), but you might be able to track it down at a duty free shop or a liquor store in another country if you're going to be doing some traveling.

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Tags: absolut, bling, bling bling, gift, holiday, limited edition

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