For more than 70 years, Zabar's has been a upper westside institution in Manhattan. The company started in 1934 when Louis and Lillian Zabar rented an Appetizing Counter in a Daitch Market. Their philosophy was to sell only the highest quality smoked fish at a fair price. Zabar wanted his customers to trust him and he wanted them to become "regulars".
Zabar became known for his high standards and developed a reputation of being hard to please. The couple took over the Daitch Market, and and Zabar's was born. The Zabars worked long hours. They roasted their own coffee and hand selected every item that the store would put on its shelves, always wanting to give their customers the best available at a "fair" price.
The Zabar sons, Saul and Stanley Zabar took over running the store, and Zabar's flourished under their management. Over the years the store expanded, taking over neighboring stores, as they became available. The company battled major department stores over caviar prices. New Yorkers came to trust and love Zabar's.
Saul and Stanley still run the business while their children have joined its ranks. Ann Zabar, Saul's oldest daughter, runs the Mail Order Division and helps her father roast coffee and buy smoked fish. David Zabar, Stanley's son, helps run the office and Aaron, Saul's son, manages Zabar's mail order warehouse.
Zabar's is open 365 days a year and there is always a Zabar in the store. Today the store on Broadway and West 80th Street is over 20,000 square feet (almost a city block long). It has more than 250 employees and sells over 8,000 lbs of coffee a week. On average, 35,000 customers a week visit its store. The company's website offers an array of coffee, cheeses and fish. It also has a large selection of cookware, kitchen gadgets and other must-have items, from rice cookers to coffee grinders and espresso makers.