YouTube

Dunhill Lets Us Hears its "Voice" Campaign

Dunhill launched its Day 8 platform for curated content just a couple of months ago, and now the British maker of fineries has undertaken another digital foray: this one is called Voice. Alfred Dunhill's Global Marketing Director, Jason Beckley describes Day 8 as "a communication device [that] exists to express our point of view. Day 8 is our creative research, the things that inspire us."

Voice, on the other hand, is the collected tales of inspiring men attired in Dunhill. Sir David Frost - yes, he of Frost/Nixon - artist Harland Miller, and violinist Charlie Siem take a solitary seat in front of the camera and explain some of the whats, whys, and wherefores of their lives and passions. And the stark lighting and desaturated colors help the viewer focus on what Dunhill hopes is revealed: "culture, intelligence, creativity, travel and elegance."

There are nine videos now, with more to follow, including the back stories of some of the "cast" of Voice. If nothing else, they are already intriguing snapshots of The Lives of Famous Men and great ads for Dunhill, but who knows - Voice could help you "see Dunhill as a vehicle for [your] own individuality and self expression." At the very least, it could give you some excellent wardrobe ideas.

Source

Tags: advertising, charlie siem, david frost, dunhill, harland miller, marketing, voices, youtube

The Fashion Statement: What are These Guys Doing in Fashion?

by Kristin Young (RSS feed) —

Filed under: Apparel, Men's Style, The Fashion Statement

What is the "Fashion Capital of the World," you ask? Paris? New York? Mayor Bloomberg is leaving nothing up to chance.

This week, the New York Mayor (pictured above with Diane von Furstenberg) announced six initiatives to give the $55 billion industry a boost. After a yearlong look study, the city is starting an NYC Fashion Fund to help emerging designers get capital and support services. Another initiative, Project Pop-up, will be an annual competition to promote and foster new and unique retail concepts. The New York City Fashion Draft will recruit fashion students to get into fashion management. Fashion Campus NYC will offer business seminars to summer interns led by industry executives. New York City Fashion Fellows will honor 30 rising stars in fashion business (the business side of the business often gets overshadowed by the creative side in award ceremonies). Finally, there will be a Designer as Entrepreneur program that will help emerging designers with the business side of things by teaching them how to draft business plans, their financial management and how to participate in e-commerce.

Whew! It's a lot to take in. We can only hope it helps New York's Garment District that has been decimated by production going overseas.

Tags: Bloomberg, Chad Hurley, ForbesMagazine, Garment District, Hlaska, New York City, Silicon Valley, YouTube

Continue reading “The Fashion Statement: What are These Guys Doing in Fashion?”

Guggenheim Announces YouTube Shortlist

by Deidre Woollard (RSS feed) —

Filed under: Art

From 23,000 to 125. The Guggenheim Museum has announced the shortlist for its video project. There were more than 23,000 submissions for the "YouTube Play, A Biennial of Creative Video" project. The museum announced the exhibition back in June. YouTube users submitted their short creative videos vying to be among the top 20 videos that will be chosen by a jury of professional artists and will be on view this fall at Guggenheim museums around the world.

The works will be presented at the Solomon R. Guggenheim Museum in New York on October 21, 2010 with simultaneous presentations at the Guggenheim museums in Berlin, Bilbao, and Venice. The videos will be on view to the public from October 22 through 24 in New York and on the YouTube Play channel.

The 125 films will be on display in kiosks at the Guggenheim's museums and can also be watched on the designated YouTube channel. The NY Times reports that the jury deciding the on the winners include artist Takashi Murakami, designer Stefan Sagmeister, performance artists Laurie Anderson and filmmaker Darren Aronofsky.

Tags: guggenheim, GuggenheimMuseum, video art, youtube

YouTube Videos To Play At The Guggenheim

by Deidre Woollard (RSS feed) —

Filed under: Art

Your YouTube video could make it into the Guggenheim Museum. The museum has announced a new exhibition, YouTube Play, which is a partnership between the video site and the museum. YouTube user submit their short creative videos at http://youtube.com/play. The top 20 videos will be chosen by a jury of professional artists and will be on view this fall at Guggenheim museums around the world. This project isn't for goofy videos of your cat, the Guggenheim is looking for high-quality artistic work. The YouTube Play site also bears advertising from HP. Submissions will close July 31. The works will be presented at the Solomon R. Guggenheim Museum in New York on October 21, 2010 with simultaneous presentations at the Guggenheim museums in Berlin, Bilbao, and Venice. The videos will be on view to the public from October 22 through 24 in New York and on the YouTube Play channel. So far the channel has around 5,000 subscribers.

[via Washington Post]

Tags: guggenheim, Guggenheim Museum, museum, museum exhibit, museums, video arts, youtube, youtube playlists

Win an Olympus PEN E-PL1 Camera and $5,000 in "PEN Your Story Challenge" [Video]

by Jared Paul Stern (RSS feed) —

Filed under: Gadgets

Olympus' great new compact PEN E-PL1 digital camera with professional-grade digital single lens reflex (DSLR) image quality, point-and-shoot simplicity and high-definition (HD) video encourages you to realize your creative vision. To emphasize the point they have launched a contest to win one of the 12-megapixel cameras, along with $5,000 to bring that vision to life, and then some. Dubbed the "PEN your story challenge", the contest runs through June 6th at http://www.youtube.com/getolympus and http://www.getolympus.com, via video proposals submitted by entrants. Your "vision" can be anything you can produce with the PEN E-PL1 and a $5,000 budget, be it a short film with HD video, a fashion spread of pro-quality still images, an adventure chronicle combining both, or an amazing photomontage.

Once the proposal submissions have been narrowed down to 20 semi-finalists selected by the community via thumbs up "likes", six of the best will be selected by a panel of judges from Olympus, as well as the YouTube community. Those six individuals will receive the PEN, the funds and time to bring their proposals to life. Once the six finalists have uploaded their final creations to YouTube for the world to see, one lucky Grand Prize winner will be selected based on a combination of popular vote and the panel of Olympus judges. The Grand Prize winner will receive an all-expense-paid trip for two to New York City to attend the Olympus-sponsored US Open on Olympus Day. The winner's work will be displayed on the giant video board at the USTA Billie Jean King National Tennis Center before an audience of thousands.

To help things along Olympus is offering professional tips on making your filmmaking dreams become a reality from multi Webby-Award winner Erik Beck, executive producer of the online DIY filmmaking network Indy Mogul . Beck has produced a how-to video with tips and tricks to assist you with the production of your submission for the PEN your story challenge. The challenge is open to residents of the United States and Canada. When submitting your video proposal for the PEN your story challenge, be sure to explain how, as a finalist, you plan to use the creative features of the Olympus PEN E-PL1 such as the in-camera art filters for your project. Meanwhile check out http://Twitter.com/getolympus, http://www.Facebook.com/getolympus and http://www.Flickr.com/groups/getolympus as well.

Tags: camera, contest, digital camera, New York City, Olympus, Olympus PEN E-PL1, tennis, US Open, video, YouTube