Dunhill launched its Day 8 platform for curated content just a couple of months ago, and now the British maker of fineries has undertaken another digital foray: this one is called Voice. Alfred Dunhill's Global Marketing Director, Jason Beckley describes Day 8 as "a communication device [that] exists to express our point of view. Day 8 is our creative research, the things that inspire us."
Voice, on the other hand, is the collected tales of inspiring men attired in Dunhill. Sir David Frost - yes, he of Frost/Nixon - artist Harland Miller, and violinist Charlie Siem take a solitary seat in front of the camera and explain some of the whats, whys, and wherefores of their lives and passions. And the stark lighting and desaturated colors help the viewer focus on what Dunhill hopes is revealed: "culture, intelligence, creativity, travel and elegance."
There are nine videos now, with more to follow, including the back stories of some of the "cast" of Voice. If nothing else, they are already intriguing snapshots of The Lives of Famous Men and great ads for Dunhill, but who knows - Voice could help you "see Dunhill as a vehicle for [your] own individuality and self expression." At the very least, it could give you some excellent wardrobe ideas.