Xperia Pureness Comes with a Man Friday
Filed under: Gadgets

You've made it to your suite in Via Reggio, she'll be here soon, and things are looking good: the champagne from Champagne has been chilled, the chef you flew in from Marbella is warming the first course, the Milanese alto is downstairs right now preparing to serenade, everything's here. Everything except those Australian frangipanis for the bath later on. They haven't arrived, and it's a little late to find flowers in this seaside town.
Unless, that is, you have an Xperia Pureness handset and the Xperia Concierge service it comes with. Probably better thought of as a glass-and-black-plastic design statement than a phone, the Pureness touts itself almost as an anti-phone that focuses on "talk, text, time - a holiday from technology." Still, it's no counterculture brick: the display on that transparent glass screen has controls for web browsing, e-mail, and a media player.
And, yes, a concierge, part of a package of Xperia services. If your phone stops working during one of your frequent jet-sets, they'll send you another one within 48 hours. And your 24-hour-a-day assistant will get you a table, a membership, a seat, or a booth by the dance floor in a host of cities around the world. As long as it is a lifestyle request both "legal and moral" -- that probably includes flowers -- it will be carried out by the Xperia Concierge team. The phone is £530 ($860 U.S.), the concierge service is free for the first 12 months, and those frangipanis your Man Friday was able to arrange, well, you can't put a price on the perfect Tuscan evening...
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