WineClub

USA Today Gets Its Own Wine Club

Filed under: Wine

Never one to be left out of a trend, USA Today has become the latest newspaper to have a wine club. The paper follows in the heels of the New York Times, Wall Street Journal, San Francisco Chronicle and many other papers. The club is being operated by My Wines Direct and will offer six bottles of wine each quarter for $69.99 plus $11.99 shipping. Members receive wine selections chosen by experts but also by readers ("just like you!" touts the wine website) who will participate in tasting panels throughout the country. Wines will be accompanied by tasting notes and a recipe to create a meal pairing.

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Tags: newspaper wine clubs, NewspaperWineClubs, usa today, UsaToday, wine club, WineClub

New York Times Gets A Wine Club

by Deidre Woollard (RSS feed) —

Filed under: Wine

Following in the footsteps of the Wall Street Journal, the NY Times is getting into the wine business with a new wine club. The New York Times Wine Club will have two tiers of membership $90 (Times Sampler) or $180 (Times Reserve) per six-bottle shipment Customers can choose to have wine delivered every one, two or three months. The NY Times is looking at various ways to raise revenue and extend the brand. On the wine website NY Times food and wine content runs along one side. Wine club members will also receive booklets of Times recipes meant to be paired with the wines. The shop also sells select wines like the Pahlmeyer Jayson Chardonnay and the Brokenwood Semillon in six and 12 bottle allotments.

The wine club is operated by the Global Wine Company. Other media-related wine clubs include ones started by the San Francisco Chronicle, the Bay Area public broadcasting organization KQED, Sunset Magazine and Forbes. Will wine save media? The wine industry has been going through its own turmoil lately but maybe if newspaper readers won't pay for content they will pay for wine.

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Tags: new york times, NewYorkTimes, wine, wine club, WineClub