Following in the footsteps of the Wall Street Journal, the NY Times is getting
into the wine business with a new wine club. The New York Times Wine Club
will have two tiers of membership $90 (Times Sampler) or $180 (Times Reserve) per six-bottle shipment Customers can choose to have wine delivered every one, two or three months. The NY Times is looking at various ways to raise revenue and extend the brand. On the wine website NY Times food and wine content runs along one side. Wine club members will also receive booklets of Times recipes meant to be paired with the wines. The shop also sells select wines like the Pahlmeyer Jayson Chardonnay and the Brokenwood Semillon in six and 12 bottle allotments.
The wine club is operated by the Global Wine Company. Other media-related wine clubs include ones started by the San Francisco Chronicle, the Bay Area public broadcasting organization KQED, Sunset Magazine and Forbes. Will wine save media? The wine industry has been going through its own turmoil lately but maybe if newspaper readers won't pay for content they will pay for wine.