Vena Cava

Vena Cava Launches E-Commerce Site

Filed under: Apparel

The designers of Vena Cava are taking their DIY ingenuity online.

And it's only appropriate for a label that was formed when ambitious designers Sophie Buhai and Lisa Mayock got shut out of their Parsons School of Design senior fashion show. Unfazed, they hosted their own show and launched a label, instead. Four years later they were honored by Vogue and the Council of Fashion Designers of America and stars from Blake Lively to Rita Wilson don their designs.

Today the label, which is sold at fashion-forward boutiques and trend-setting Barneys New York, launched its own e-commerce site to sell directly to customers. Naturally, they're doing things their way.

Tags: Lisa Mayock, new york fashion, Sophie Buhai, spring 2012 fashion, vena cava, womenswear

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The Fashion Statement: Slam it in Neutral

by Kristin Young (RSS feed) —

Filed under: The Fashion Statement

Move aside, paint splats, watercolor prints and all manner of brights. Spring collections like Catherine Malandrino's (pictured above) are also putting it into neutral. Neutrals have traditionally been the stalwart of spring, but these neutrals have, for lack of a better word, umph. There's something urban about them.

Rich khakis are everywhere (Alexander Wang, Vena Cava). Gray matters, particularly darker shades ranging from slate gray to dark charcoal (Narciso Rodriguez, Milly by Michelle Smith). Pale, oh-so-pale-it's-barely-there ice blue looks just perfect right now (Michael Kors, Marc Jacobs). And flesh tones like beige, milky ivory and taupe are so delicate I did a double take because I wasn't sure those models were clothed (Max Azria, Donna Karan).

Of course, there's a method to the madness. Designers are hyper aware that the shopper is going to go for basic pieces that complement what's already in their closet. Neutrals do the trick. And you can always change it up with a colorful bag, scarf or shoe.

Switzerland has nothing on Spring 2010.

Gallery: The Fashion Statement: Neutral Territory