USA

Different watch companies are doing different things to address their less-than-stellar sales performance these days. A large area of focus is the confusing US market. Even in good times, most foreign watch companies are confused by American watch buying trends. That combined with the fact that they rely on third parties much of the time to oversee and manage US operations and distribution has got them thinking about how to improve things. One approach being enacted by a few companies is what Raymond Weil watches just did - that is take over US operations themselves.

The recently incorporated Raymond Weil (RW) USA Corp. is a new company, but is related to the parent brand. This allows the company to have more control, and a better understanding of what is going on in the States, and how best to conduct business here. Raymond Weil is fortunate to have a history of good sales and a strong market presence in the US. The new RW USA Corp. will hire many of the existing employees from the previous distributor and focus on strengthening relations with its best retailers - mostly department and jewelry stores around the US. There is also dedication to assisting with marketing support (very important as brand tend to not help wit expensive marketing costs), and to giving US retailers the best products for the holiday season - which is also important as for some reason US stores get shafted when it comes to getting the newest and best watch products compared to the rest of the world. As a reasonably attractive, and well priced luxury brand, Raymond Weil should come out ahead in the future if they play their cards right in the US.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.