Filed under: Events
A-listers such as Cate Blanchett, Daniel Craig, Penelope Cruz, Scarlett Johansson, Jude Law, Madonna, Demi Moore, Gwyneth Paltrow, and Naomi Watts, bring smaller, specialized projects to the Cinema Society. Likewise, films that draw excess attention, such as "The Twilight Saga," may use the privacy of a smaller Cinema Society gathering to screen a film with a select group in a setting that doesn't require Biblical-scale crowd control.
The entire cast, including Robert Pattinson, attended the Cinema Society launch of "New Moon." But, as only two cast members were attending "Eclipse," Summit Entertainment was only required to line one block with stanchions to hold back onlookers.
Piaget sponsored "The Twilight Saga: Eclipse" on Monday, June 28, with the thought of connecting to an affluent youth audience. "Please keep details of the evening completely confidential beforehand," mentioned the Luxist invite. The secret location: The boutique Crosby Street Hotel in SoHo, which boasts a well-appointed but discreet screening room at basement level.
"Piaget was founded in 1874 in a small village in Switzerland's Jura Mountains," Larry Boland, Piaget North America President, told Luxist. "There, the name Piaget is like Smith here," he quipped.