Each icon is featured in a double page spread with glossy full-color photographs and Werle's acute observations, anecdotes, and historical insight. While you may not have personally felt the sartorial influence of Boy George or Bootsy Collins, Werle makes a compelling case for their inclusion. She divides the book into sections according to the various styles or fashion phylum represented: The Gentlemen, The Rebels, The Dandies, The Rock Stars, The Classics, The Fashion Designers, The Beautiful People, The Bands and The Extraterrestrials.
"Fashionistos like fashionistas choose clothing that accentuates their best parts, not only of their bodies but also their personalities," Werle writes. "Both know when to follow the rules of style and when to break them. And both have the courage to stay who they are. But all the same, there is a huge difference. Men have a much easier time in fashion – and yet a much more difficult one." How so, you ask? "Classic men's fashion has very clear-cut rules; if you follow them, you can't go wrong. The man who doesn't look good in a custom-made suit of ﬁne fabric has yet to be born," she notes. "But to make a mark on the history of style, more is needed – and this is where it gets tricky. Men's fashion does not suffer rebels gladly. If you have the courage to rebel, you need self-conﬁdence – and more than that, a sense of style."