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Tiret

Damon Dash Designs a Range Rover - With Diamonds

Filed under: Jewelry, Timepieces, Wheels, Celebrity Design


Rap mogul Damon Dash's luxury timepiece and jewelry brand Tiret New York has turned its hand to automotive design with its latest creation, the Tiret Sport Coupe. Just unveiled at watch expo Baselworld in Switzerland, the luxurious 2-door SUV is based on the Range Rover Sport and features real diamond accents derived from Tiret's opulent oversized, bejeweled timepieces by designer Daniel Lazar.

Available by special order at an undisclosed but undoubtedly astronomical price, the car is available with custom watch dial displays derived from Tiret's diamond timepieces, as well as an elegant central clock. A wide variety of color combinations including two-tone schemes is available inside and out in addition to Nappa leather seating and fine wood trim. Exterior modifications include wider flared arches, LED lighting, 22-inch LSE alloy wheels and a full panoramic glass sunroof.

[via JustLuxe]

Debt-Ridden Michael Jackson Splurges On A Tiret Watch

Filed under: Timepieces, Celebrity Shopping

Imagine you are in financial trouble, in danger of losing your house, suffocating in debt. Now, would you try to trim expenses or spend over $87,000 on a new diamond watch. If you answered the latter then you have the same debt philosophy as Michael Jackson. The 3AM Girls have reported that Jackson, who is still living in the Middle East, trotted over to the Burj Al Arab in order to pick up a diamond laden Tiret watch. Tiret is the luxury watch company created by Damon Dash and the ultra-elite watches can cost up to $500,000. The watch has 800 diamonds and a gold face. Sounds like someone needs Oprah's debt diet.

Tiret Launches New Debonair Watch Models

Filed under: Timepieces


The latest watch from Tiret, the watch company founded by Damon Dash and Daniel Lazar, is the Debonair. Previous Tiret models were heavy on the diamonds and rounded shapes but Debonair is all about transparency and squared shapes. It has an Art-Deco-style case and there are two versions of the watch. The Debonair XL model is a skeleton watch which has a surface treatment that uses a black cold plasma coating with a hardness of more than 2000 Vickers. The movement is an ETA calibre A07.161 with 24 jewels. It has a power reserve of 48 hours. After the jump, a picture of the other Debonair model.


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