TinsleyMortimer

Interested in raising a little ruckus for a good cause on the night before Halloween? On Friday October 30, 2009 a group of young professional philanthropists known as "Future of Hope" will join City of Hope's fight against women's cancers by hosting the Halloween-themed benefit A Night of Mischief at Marquee in New York City. Appearances will include cast members from the hit television series Gossip Girl and The City and cameras from the CW television network will be on hand filming Tinsley Mortimer for her new CW reality series Empire State. This new reality show will air this winter chronicling Tinsley's travels, adventures and causes.

The evening will be dedicated in loving memory of Amy Salm who lost her battle with cancer this year. Tickets are $99 in advance and $120 at the door based on availability. Guests are asked to dress in costume. The night features an open bar with sponsors such as Innocente Tequila, Three Olives Vodka and Manhattan Beer Company. A dessert bar to satisfy even the sweetest tooth comes compliments of the Cupcake Stop and Milk & Cookies Bakery. There will also be a live raffle with over 30 prizes including a Valentino handbag, roundtrip jetBlue Airways tickets, Equinox gym membership, private dinner prepared by Chef Rob Hesse of Hamptons hotspot Georgica, and Knicks, Rangers, and Jets tickets.

Tinsley Mortimer isn't just a socialite, she's a designer ... and a dog lover.

Don't beat yourself up if you haven't heard of Samantha Thavasa. The luxury-cute handbag line only has one store in the United States (965 Madison Avenue, NYC). Their market? Japan, where they have over 160 stores.

Samantha Thavasa was founded in 1994 by its CEO and president Kazumasa Terada, and Tinsley Mortimer designs a subcollection of bags for them. It's a smart move on both parts -- Tinsley certainly knows fashion, and Samantha Thavasa's target audience, young Japanese girls, love American socialites and celebrities. Previous ad campaigns have featured the Hilton sisters, Jennifer Lopez, Beyonce and Solange, and Brit social queen Victoria Beckham.

Last Wednesday night, Mortimer hosted a benefit at Samantha Thavasa for Shiba Inu Rescue. NYC Shiba Rescue is a two-year-old non profit which provides foster homes for abused Shibas (a trendy Japanese breed) and finds them new owners across the tri-state area. We asked NYCSR president Zennia Barahona how the benefit came about:

Zennia Barahona: [Samantha Thavasana] contacted us. They wanted to do a fundraiser for a New York based organization, but on the other hand, they wanted to be able to do something that also coincided with their Japanese roots. We're able to get the word out about Shiba and other pure bred rescue, and people get to shop, so it's a great thing!

Luxist: Why pure breds?

ZB: When most people want a specific pure-bred dog, they think to go to a pet store, and we want to discourage people from doing that. We're really trying to educate people about puppy mills, and the dangers of that. But we also take in shiba mixes. We love them as well. If you want to get a dog, especially a pure-bred, definitely look at rescue and see if there's a dog that fits your lifestyle.

L: And what are Shiba Inus like?

ZB: Shibas can be quite aloof. They're very loyal to their humans but they can be aloof. They can be stubborn. They're very intelligent, very sweet -- their intelligence can lend itself to a great relationship, but it can also lead to training problems.

Ha! We love dogs with a little spirit. Click here if you're interested in adopting or becoming a foster home. Next we chatted with Ms. Mortimer about her designs, dogs, Japan, and how she feels like she's working for Disneyworld! Click through the gallery for photos of the fete, the bags, and the dogs, and to read our exclusive interview.

NYC socialite Tinsley Mortimer (at left in photo, with her sister, Dabney Mercer) is pretty busy these days: a handbag line (Samantha Thavasa by Tinsley Mortimer), a clothing line (Riccimie by Tinsley Mortimer, sold exclusively in Japan), a design consultancy and the ambassadorship of her favorite fashion house, Dior. But "Tins" isn't too busy for a makeup launch with a purpose -- last month she debuted her namesake "Tinsley Pink" ultra-gloss for Dior Beauty ($24.50) at the Saks Fifth Avenue flagship store in New York. A portion of the sales of this limited edition lip gloss will benefit Mortimer's charity of choice, Operation Smile.

[Thanks to my friend Rose for this tip. We love Tins!]