Filed under: Spirits
Last Friday Diageo showed off the first bottle of The John Walker, the new whisky blend in the Johnnie Walker portfolio. The whisky will sell for $3,000 duty free making it the highest priced line in Diageo's entire drinks portfolio. The new blend was created from a small number of rare and exclusive whiskies taken from distilleries that operated in the 1800s during John Walker's lifetime. Singapore received five bottles ahead of the blend's official launch in September 2009.
The first bottle is signed by Master Blender Jim Beveridge and is being auctioned in partnership with travel retailer DFS at Changi Airport to raise money for The Smile Train, the non-profit charity of choice for DFS. The retailer plans to match the amount raised. The Moodie Report has pictures and video of the unveiling.