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Salvation Army Texting for Dollars

Filed under: Charity

Say CUL8R to traditional fundraising -- in an attempt to reach younger tech-obsessed generations, The Salvation Army is going to start texting for cash this holiday season. Apparently the charitable organization is aware that not only do many twenty- and thirty-somethings operate better via cell phone, many of them aren't big on carrying cash to stuff into those swinging red coffers set up alongside Santa.

Instead, those who want to contribute can send a text agreeing to a $5 charge added to their cell phone bills at the end of the month. The Salvation Army will test out the program starting in November in Ohio and expand it nationally if it's successful.

[via The Chronicle of Philanthropy]

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