Premium Green Automakers Go Opposite Direction with Dealerships
Filed under: Luxury Cars & Autos, Green
Want to get yourself an environmentally friendly new ride? Soon you'll have more choices – and more luxurious choices – than a Toyota Prius, but you may find the experience vastly different. Upstart American automakers Tesla and Fisker are both in the process of bringing their battery-powered luxury sedans and convertibles to market, but with entirely different strategies. Fisker, creator of the hybrid Karma sedan and Karma Sunset convertible, is authorizing existing luxury car dealerships across the United States to sell and service its vehicles, allowing them to get into more markets more quickly while tapping in to local expertise. Tesla, on the other hand, so far is only selling its Roadster at its own retail locations in California. But by the time the Model S (pictured above with the Roadster) hits the market, the plan is to open more factory-owned retail locations, which the company likens to Apple stores, in major metropolitan centers from coast to coast. Which will work out better for the rival green automakers? Only time will tell, but we'll have to head down to the local dealerships ourselves to see in person.
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