Tara Jarmon

I headed over to Target the other day to check out the new Tara Jarmon line in person. Everything looked bright and fun, a bit more edgy than some of the Mossimo and Isaac Mizrahi pieces that are normally seen in Target, but not so different that the clothing looked out of place. I tried on several dresses, but it was the bags that really caught my eye. I liked the polka-dot bag that matched one of the dresses perfectly (not available online), but the Bonjour Baby Straw Bag was too cute to pass up. The bag is a natural straw tote with an open top and leather straps, secured with large metal buttons. The big bow accents only one side of the bag. It's just a casual piece that can add some color and flair to a summer wardrobe without breaking the bank, because the best part is that it's only $29.99.

Paris designer Tara Jarmon will soon head to Target as part of the company's use of revolving guest designers. She will create a spring/summer line (a Jarmon jacket, available at Amazon.com for $300 is pictured here) for Target,  following the departure of London-based fashion designer Luella Bartley, a former editor at Vogue and a favored designer of Kate Moss, who is currently showing 80s-inspired, punk looks at the store. Much of Luella's collection sold out at the online store, but who knows how Tara, whose line hits Target in 11 days, will be received? Nevertheless, it's fun to see these designer head to the discount racks.