TAG Heuer

Tag Heuer Formula 1 Gulf Edition Watch

I have had a love affair with Tag Heuer Formula 1 watches for a long time. The most modern ones are the best Formula 1 watches ever in my opinion. A new special model for 2011 celebrates an historic partnership that Tag Heuer enjoyed, as well as the furtherance of the F1 collection. This is the Formula 1 Gulf Edition watch, which presents itself in a similar manner as the range of Tag Heuer Monaco Gulf watches does in partnership with Gulf Oil and auto racing.

The base watch is the steel 44mm wide Tag Heuer Formula 1 Big Date watch. It contains a Swiss quartz movement with the time, subsidiary seconds dial, and big date indicator. The dial is black with a light gray cross-hatching pattern. You then see the Gulf racing stripes (with a thinner orange bar) and the Gulf logo. I think the racing stripes and dial pattern are a really neat edition. Not only is the piece attractive, but it will be particularly attractive to Tag Heuer collectors. The watch will be available on a steel bracelet or rubber strap. I don't believe the piece is a limited edition, and prices should be in the $1,000 range when it is available in a few months.

Ariel Adams publishes the wrist watch reviews site aBlogtoRead.com.

Tags: formula 1, gulf, tag heuer, watch, watches

TAG Heuer Carrera MP4-12C for McLaren

by Noah Joseph (RSS feed) —

Filed under: Timepieces / Watches, Luxury Cars & Autos

McLaren and TAG Heuer have a longstanding history. Never mind that the F1 team's drivers Lewis Hamilton and Jenson Button are both brand ambassadors for the Swiss watchmaker. Heuer took the TAG name when Mansour Ojjeh's Techniques d'Avant Garde – onetime supplier of McLaren's turbocharged Porsche F1 engines and still a part owner of the racing team turned automaker – took it over in the pre-LVMH days. TAG Heuer crafted special watches to accompany both the legendary McLaren F1 and the subsequent Mercedes-Benz SLR McLaren, and has now returned for a new watch to compliment the new MP4-12C supercar.

Based on the Carrera model, the MP4-12C edition features a carbon fiber dial with a large window to see the movement and a big orange zero where the 12 should be (to make it look more like a speedometer), housed in a sandblasted titanium case and affixed to the wrist with a perforated Alcantara strap. The orange detailing reflects McLaren's traditional color, and the 47-jewel Dubois Depraz Calibre 4900 fly-back chronograph movement features a perpetual calendar display. Only 1000 examples of this exclusive timepiece will be made.

Tags: heuer, mclaren, McLaren MP4-12C, tag, tag heuer, tag heuer carrera, tag heuer carrera mp4-12c

Tag Heuer Carrera Mikrograph Watch

by Ariel Adams (RSS feed) —

Filed under: Timepieces / Watches

Brand new for 2011 is a new watch with a new in-house made movement from Tag Heuer - and it is pretty darn impressive (I hope it works). The team responsible for the ultra modern Tag Heuer Monaco V4 watch now bring the ultra retro inspired (but with modern movement) Carrera Mikrograph - resurrecting the "Mikrograph" name. During the "Heuer" only days, the Mikrograph was a stopwatch able to measure time down to 1/100th of a second. Given the partial homage nature of this watch, the logo only reads "Heuer" as Tag Heuer has been doing lately on their vintage inspired timepieces.

No matter how much history Tag Heuer would like you to think about, the new movement in this watch wasn't around anytime before 2011. Highly complex in construction, the automatic movement displays the time, date, (what looks like a power reserve indicator), and has a 30 minute chronograph. The movement is further unique for having not one, but two balance wheels. Looks like one of them is just for the 1/100th of a second hand. Before now, it was impressive for a mechanical watch to measure just 1/10th of a second.

How does it work? The chronograph function takes up three hands on the dial. First is the right subsidiary dial that counts completed minutes up to 30. There is the lower subdial with a hand that spins once each minute. This gives you the first decimal point in your measurement of time. Finally, the watch uses the large blue hand to measure the second and third decimal point. This super quick hand goes around the entire dial once each second - having the Mikrograph behave a lot like a foudroyante style timepiece.

Tag Heuer will make just 50 pieces of the limited edition Carrera Mikrograph, and it will come in an 18k rose gold case with matching brown reptile strap. Price will likely be quite high - but having done well with a few other highly complex Tag Heuer watches, the brand has proved they can demand it.

Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.

Gallery: Tag Heuer Carrera Mikrograph Watch

Tags: carrera, mikrograph, Tag Heuer, watch

Ltd. Edition TAG Heuer Steve McQueen Motorcycle Helmet

by Jared Paul Stern (RSS feed) —

Filed under: Timepieces / Watches, Luxury Cars & Autos

In November 2009 my colleague Jeremy Korzeniewski wrote about Triumph and TAG Heuer joining forces to create a one-of-a-kind Bonneville Heuer motorcycle inspired by Steve McQueen and the Porsche 917 that the famous actor, racecar driver and motorcycle rider piloted in the classic film Le Mans. Unfortunately the super-cool bike was never offered for sale. Now however TAG Heuer has come out with a limited edition motorcycle helmet also inspired by the King of Cool, who wore a Heuer Monaco watch in the film. The retro-styled fiberglass helmet, which features a racing stripe matching the colors on McQueen's driving gear, vintage Heuer logo, steel hardware and leather trim, is priced at about $650.

Tags: motorcycle, motorcycle helmet, Steve McQueen, TAG Heuer, Triumph, watches

Tag Heuer Monaco V4 Watch In Rose Gold Ruthenium And Ceramic

by Ariel Adams (RSS feed) —

Filed under: Timepieces / Watches

It was such a success they needed to make more. Tag Heuer's ultra luxury Monaco V4 didn't appeal to everyone, but it still delighted them. Based on the Monaco watch case, the V4 was a tour de force of watch design and technology. The movement used small belts rather than gear trains for much of the movement. The first watch was done in platinum in a limited edition of 150 pieces. I wrote about the original Tag Heuer Monaco V4 watch here, and here.

Now Tag Heuer is bringing the Monaco V4 back, in a slightly larger case (41mm wide versus 39mm wide) and in rose gold ruthenium and ceramic. The dial is almost black with various colors as well as rose gold elements. This time it will be limited to just 60 pieces. While I was a fan of the original, I like this one even more. The new contrast on the dial is great, and the larger size will suit the design - which needed the size to match its boldness. Why just 60 pieces? Not sure, but sources seem to indicate that Tag Heuer has some other exciting things in store for 2011. Not sure about price, the original was $80,000 and each sold out. This one could be a bit less as it is not in platinum.

Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.

Tags: 2010, 2011, ceramic, gold, limited edition, monaco, tag heuer, v4, watch

Maria Sharapova Launches The Tag Heuer Formula 1 Steel & Ceramic Watch In Japan

by Ariel Adams (RSS feed) —

Filed under: Timepieces / Watches

The most exciting women's watch from Tag Heuer for 2010 has been the steel & ceramic version of their Formula 1 watch. Eagerly anticipated since its debut at Baselworld 2010, the lovely design mixes sport and elegance in a way that is easy to notice. The watch combines a steel and ceramic for the bezel and bracelet links, is available with both black or white ceramic elements. Because women like diamonds, the watch has a tasteful line of diamonds on the periphery of the bezel. The good looking watch (as I recall) isn't priced too bad at all. In the $2,000 - $3,000 range if memory serves me correct.

In Tokyo recently, Tag Heuer brand ambassador Maria Sharapova showed up to help debut the watch. Tag Heuer is extremely popular in Japan, and famous athletes like tennis player Maria Sharapova has always brought welcome attention to the brand and its products.

Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.

Tags: celebrity endorsement, celebrity endorsement deals, celebrity endorsements, ceramic, Formula 1, maria sharapova, Tag Heuer, watch

Tag Heuer Hackett London Limited Edition Watches

by Ariel Adams (RSS feed) —

Filed under: Timepieces / Watches

Swiss watch maker Tag Heuer and British men's wear designer/retailer Hacket London have teamed up to offer two limited edition Tag Heuer Carrera based Hackett timepieces. The relationship is interesting because Hackett is known for their quintessentially British style clothing, while Tag Heuer makes (mostly) classic/timeless style sport watches.

The two watches that will be available are specially made for Hackett and have a unique style to them. The Hackett watches are simple, and have easy to read dials with a traditional, yet slight sporty style to them. I love the names that they give the watches, which are almost too simple. The smaller three-hand automatic they just call "The Watch," while the large Carrera automatic chronograph is just called "The Chronograph." They come in steel cases with black dials, and "Blue Cornflower" accents on some of the hands. The Watch has a Hackett "H" for the 12 o'clock indicator, and the rest of the Arabic numerals along with the hands stick out for ideal legibility.

Pretty nice pieces if you are interested in more fashion oriented Tag Heuer limited edition watches or in Hackett products overall. The watches are limited to just 100 pieces each. The Tag Heuer Hackett "The Watch" will retail for 1,800 euros, while The Chronograph will retail for 2,800 euros. Look for them in November.

Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.

Tags: Hackett, limited edition, Tag Heuer, watch, watches

Elon Musk Of Tesla Motors Enjoying His New Tag Heuer Monaco Watch

by Ariel Adams (RSS feed) —

Filed under: Timepieces / Watches, Luxury Cars & Autos

Guess who showed up at Tag Heuer's party in Malibu recently? Tesla Motors founder Elon Musk. His appearance makes sense given Tag Heuer and Tesla's recent partnership in creating a special Tag Heuer branded Tesla Roadster car as part of their Odyssey of Pioneers campaign. The all-electric Tesla sports car for Tag Heuer has traveled all over the world so far, and has now made an appearance in California. Below you can see images of the decked-out Tesla Roadster with lots of carbon fiber, complete with a mechanical Heuer stopwatch in the cabin. A very cool car, and a sign of how the two brands feel enough corporate cohesion to work together.

Elon Musk is seen here showing off his brand new Tag Heuer Monaco watch. A classic staple for Tag Heuer, the Monaco has always been one of its biggest sellers. Musk is standing next to Ulrich Wohn, CEO and President of Tag Heuer North America. I'll keep track on Tesla and Tag Heuer to see what conspires between them in the future!

Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.

Gallery: Elon Musk with Monaco and Tag Heuer Tesla car

Tags: car, Elon Musk, Tag Heuer, Tesla, ulrich wohn, watch

Tag-Heuer Eyewear Introduces Squadra Night Vision Optics and Purple Temples

by Jonathon Ramsey (RSS feed) —

Filed under: Apparel

Tag Heuer Eyewear's line grows by one with the addition of its Squadra Night Vision optics. There are phrases like "opthalmic mask" and "universal nocturnal myopia" involved here, but all you really need to know is that they've been engineered to enhance contrast at night. Having the glasses do the heavy lifting instead of your rods and cones will reduce eye fatigue and increase your ability to make out all those important details after dusk.

The one-piece lens is fitted with arms of titanium, elastomer and soft rubber, firm enough to hold your head but flexible enough to fit under helmets – as the Audi drivers who won Le Mans this year wearing these specs could attest. They're offered in two shapes, for $450.

If you never plan to race and instead you just want to look good in lavender, Tag Heuer has also released purple temples. They're available on three of Tag's collections, ranging from $330 to $350: Zenith Rimless Curve, Zenith Rimless Curve Glamour and Squadra.

Gallery: Tag Heuer Eyewear Squadra Night Vision and Purple Temples

Source

Tags: optics, sunglasses, tag heuer, tag heuer eyeglasses, tag heuer eyewear

Tag Heuer Watches Giving Away Book Signed By Leonardo DiCaprio

by Ariel Adams (RSS feed) —

Filed under: Timepieces / Watches

As part of their special "Odyssey of Pioneers" tour where they are driving a special Tag Heuer branded Tesla electric sports car from Europe through Asia, Tag Heuer is offering a cool giveaway where you can win a book signed by Leonardo DiCaprio. The book is a 150th Anniversary compendium of the brand and its accomplishments. What makes it more cool is that Leo will be signing two of them (there will be two winners), and that he is an official Tag Heuer brand ambassador. The giveaway is being held on Tag Heuer's Facebook page, and you can access it here as well as get more details. Don't miss out, the giveaway ends on July 3rd, 2010.

Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com

Tags: giveaway, leonardo dicaprio, Tag Heuer, Tesla, watch

TAG Heuer Limited Edition Split-Seconds Stopwatch

by Jared Paul Stern (RSS feed) —

Filed under: Timepieces / Watches

As part of its ongoing 150th anniversary celebrations, TAG Heuer is releasing a limited edition stopwatch that has a big dose of Steve McQueen style. Harking back to Heuer's racing heritage and evocative of the Heuer instruments on McQueen's Siata Spyder or "Little Ferrari". The STH810 Limited Edition Split-seconds Stopwatch features a 55mm chrome-plated brass case weighing in at 120g, or roughly equivalent to a standard TAG Heuer watch case (without bracelet). The movement encompasses 9 jewels, and features a tough anti-magnetic spring and reasonable shock protection. It records time to within 1/5^th of a second, and has a split action timer measuring start, stop, and time-out.The crystal is made of Plexiglass. Each stopwatch comes in a leather presentation box and has limited edition numbering on the back, and the series is limited to 1,860 pieces worldwide - the year the brand was founded with Edouard Heuer's first pocket watch.

[via Watch Happening]

Tags: Heuer, motor racing, racing, Steve McQueen, stopwatch, TAG Heuer, watch

EXCLUSIVE: Posh Publisher Prosper Assouline's Ten Essential Luxuries, Part II

by Jared Paul Stern (RSS feed) —

Filed under: Timepieces / Watches, Luxury Cars & Autos, Books, Men's Style, 10 Luxuries

On Tuesday we brought you Part I of posh publisher Prosper Assouline's ten essential luxuries. Luxist readers will be familiar with the beautiful and stylish books published by his luxe imprint Assouline; perhaps less so with the man who founded and runs the company. A master of savoir faire, Prosper Assouline is known for merging the modern and the classical in publishing and creative design. Picking up where we left off the other day regarding the evolution of Assouline into luxury brand whose medium is culture, the company established retail positions first in Bergdorf Goodman, and then at ten Saks Fifth Avenue stores, as well as Celux (Tokyo), A Editores (Mexico City), Lane Crawford (Hong Kong), Harvey Nichols (Dubai), Holt Renfrew (Toronto), Librissime (Montreal), Sotheby's (New York), Teatro Verde (Toronto), and Zai (Qatar). The desire to showcase the concept of 'books as gifts' has led to the creation of a full retail program of strategic partnerships to open Assouline branded corners around the world.

As part of Assouline's positioning as a luxury brand, the first standalone Assouline boutique opened in Paris on Place Saint Germain des Prés in 2005. Conceived as a contemporary library, the boutique features the complete collection of books and luxury products. Assouline created the other items around the books, such as Book scented candles, a leather Coach designed library, and a variety of slipcased products and limited edition volumes. Also featured is the Goyard trunk, designed by Prosper Assouline with Goyard as a means to capture the nostalgia of traveling with books. Another one of Prosper's designs is the Assouline Library, a handcrafted bookcase featuring 150 books on style released in 2004 that has was an immediate sensation. Click through to the gallery to see Part II of Prosper's 10 essential luxuries, from hats and yachts to bars and cars, and find out what makes them a must.

EARLIER: Posh Publisher Prosper Assouline's Ten Essential Luxuries, Part I

Gallery: Posh Publisher Prosper Assouline's 10 Luxuries, Part II

Gallery: Posh Publisher Prosper Assouline's 10 Luxuries, Part I

Tags: Bergdorf Goodman, books, Goyard, Jaguar, library, Magnum Yachts, Paris, Saks Fifth Avenue, Tag Heuer

Unique 150th Anniversary Heuer Watch Up For Auction

by Ariel Adams (RSS feed) —

Filed under: Timepieces / Watches, Auctions

Bohnams auction house will offer this one-of-a-kind Tag Heuer Silverstone watch on the 15th of December 2010. Looks like they are starting to publicize it very early. The Silverstone watch is a retro re-release and this version is 150th anniversary (of Tag Heuer) that has Jack Heuer signature on the dial. Like classics from the brand, it has just "Heuer" as the logo. The brown dial with its uniquely shaped square cushion shaped case is matched to a perforated alligator strap, also in brown. Inside is a Swiss automatic chronograph movement. Tag Heuer collectors love Silverstone models, and the re-release of the watch has been a hit with fans of the brand. Feels like 1972 all over again right? While the watch is cool, it has mostly nostalgic value, and the fact that it is a totally unique watch (1/1 is engraved on the back). Bonhams estimates it will fetch between 6,000 - 8,000 British Pounds. Most of the money from the auction will go to the Green Cross International Charity - which is also supported by Tag Heuer brand ambassador Leonardo Di Caprio. You can learn more about the auction of this piece here.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

Gallery: 150TH ANNIVERSARY HEUER WATCH back

Tags: Bohnams, jack heuer, Silverstone, Tag Heuer, watch

Tag Heuer Link Calibre 7 Advanced GMT Watch

by Ariel Adams (RSS feed) —

Filed under: Timepieces / Watches

Tag Heuer Link Calibre 7 Advanced GMT Watch

An interesting watch from Tag Heuer is this new world time GMT version of its popular Link collection. The steel watch is 42mm wide and houses an automatic mechanical movement (base ETA), that they call the Calibre 7. The cool news about the watch is the magnetic bezel system that connects to the inner ring with the reference city names for the world time function. Moving the bezel moves the city names so that you can calculate the time in that timezone. This should be connected to the GMT hand as well. Pretty nifty little invention. Not wholly Tag Heuer in concept, but they added some new features. Not sure about availability for the Link Calibre 7 Advanced GMT watch or the price, but this interesting travelers watch should be available soon.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

Tags: advanced GMT, calibre 7, Link, Tag Heuer, watch

Sammy Davis Jr.'s Heuer Monaco at Auction

by Jared Paul Stern (RSS feed) —

Filed under: Timepieces / Watches, Auctions, Celebrity Shopping

Steve McQueen made the Heuer Monaco famous in 1971's racing film Le Mans, but does Rat Pack-er Sammy Davis Jr. deserve credit for adopting it before the King of Cool? A 1969 Monaco (above) that belonged to Davis Jr. and which he wore on a trip to Vietnam to entertain the troops is being offered for sale during Antiquorum's Important Collectors' Wristwatches, Pocket Watches & Clocks sale in New York on June 10. The classic square-faced chronograph designed for motor racing was recently re-introduced by TAG Heuer in celebration of the model's 40th anniversary. Last year McQueen's own Monaco sold at auction for a world record $87,600. Davis' watch carries an estimate of only $4,000 – $6,000, but will probably fetch much more than that.

Tags: Antiquorum, Heuer, Heuer Monaco, Sammy Davis Jr., Steve McQueen, TAG Heuer, watches