Swaine Adeney Brigg

The Classicist: Is the Royal Warrant Losing Its Lustre?

A recent decision by two venerable British brands to drop the Royal Warrants from their packaging has occasioned some hand-wringing in the UK over whether the much-coveted distinction has lost its lustre. The Classicist calls it a tempest in a Royal Doulton teacup; read on to find out why. Only three royals are entitled to grant warrants – the Queen of England, the Duke of Edinburgh and the Prince of Wales – to firms who supply their royal requisites for at least five years, though most warrant holders have ties to Britain's royal family dating back several decades or more. Of course, Prince William will one day be granting his own.

Holders of the Royal Warrant include many of our favorite luxury brands – Asprey, Aston Martin, Bentley, Barbour, Burberry, Fortnum & Mason, Gieves & Hawkes, Holland & Holland, Hunter Boots, Jaguar, John Lobb, Johnnie Walker, Land Rover, Laphroaig, Lock & Co., Swaine Adeney Brigg, Smythson, Tanqueray and Turnbull & Asser – along with a host of lesser names, such as After Eight mints and Jacob's Cream Crackers. It is the latter two that have now decided to do without their warrants – though no insult is intended to the royal family, as it was when former Harrods owner Mohamed al Fayed burned his last year. That coupled with the results of a new survey showing that only 13% of respondents thought that warrants make any difference have called their usefulness into question, the London Guardian reports.

However, "It's hard to say that interest in royal warrants is conclusively on the wane," Vicky Bullen, chief executive of Coley Porter Bell, tells the paper, "because there is no existing data with which to make a comparison. However, consumers' apparent indifference to the royal warrants has surprised us. We can only surmise there could be a number of factors at play." Said factors, Bullen says, include "that we live in a less deferential society in which the royal family enjoys less prestige and political support." That of course is not exactly new, though the upcoming Royal Wedding may give them a boost. [cont'd]

Gallery: Holders of the Royal Warrant

Tags: Asprey, Aston Martin, Barbour, Bentley, British royalty, Burberry, Fortnum and Mason, Harrods, Holland Holland, Hunter Boots, Jaguar, John Lobb, Johnnie Walker, Land Rover, luxury brands, Mohamed al Fayed, Prince of Wales, Prince William, Queen of England, royal family, Royal Warrant, Royal Wedding, royalty, Smythson, Swaine Adeney Brigg, Tanqueray, UK

Continue reading “The Classicist: Is the Royal Warrant Losing Its Lustre?”

Swaine Adeney Brigg Crimea Striped Luggage

by Jared Paul Stern (RSS feed) —

Filed under: Men's Style

Swaine Adeney Brigg, the 250-year-old London luxury goods maker that holds a Royal Warrant from the Queen of England and the Prince of Wales, has come out with a stunning new leather luggage collection. Paying homage to the Grand Tours of yesteryear, the firm's design director Dominc Laurelli, brought in to freshen up the brand last year, drew inspiration from the coloured stripes, be they regimental, heraldic or racing, once painted on the luggage of soldiers, aristocrats and explorers for easy identification. Made from the finest leather, the stripes lend the pieces a jaunty, sporting air. There are several different styles of holdall as well as a hatbox.

Tags: leather, London, luggage, Royal Warrant, RoyalWarrant, Swaine Adeney Brigg, SwaineAdeneyBrigg

The Classicist: From the Queen to McQueen

by Jared Paul Stern (RSS feed) —

Filed under: Men's Style, The Classicist

The history of the illustrious London luxury goods maker known today as Swaine Adeney Brigg goes back over 250 years. They've been supplying various items to Britain's Royal Family for 200 of them, and as those monarchs tend to be a traditional lot, the firm has basically remained unchanged in all that time. However, even this storied, not to say stodgy, company has decided it's time to freshen things up a bit. They recently brought in Alexander McQueen's former accessories chief Dominic Laurelli as design director to give SAB a much needed facelift.

Laurelli's first creation is the new St. James luggage collection. Laurelli tells us he drew on the understated elegance of 1920s luxury travel and the great Coco Chanel for inspiration, and says the St. James line is intended to be "synonymous with both traditional English leather goods and contemporary, modern style" (two words seldom heard around SAB). The collection is made from a durable anthracite tweed-like fabric with a water resistant backing and bridle leather detailing.

Gallery: Swaine Adeney Brigg