Sub Rosa Spirits Labels Cause Controversy
Filed under: Spirits
I wrote about the the very intriguing Sub Rosa infused vodkas last month. The two initial vodkas, one infused with saffron (hence the golden color), the other infused with tarragon are definitely a fresh addition to packed field of multi-filtered, multi-distilled brands which sometimes blur together. The Sub Rosa spirits are now being shipped out in Oregon and Washington.Mike Sherwood, the creator behind Sub Rosa vodkas recently emailed me to let me know his website was completed and also gave me the fascinating story of the Sub Rosa labels that offers a peek behind what it takes to get a label launched. Sherwood reports that it took a couple of months to get the labels approved partially because of his arcane and rather flowery wording. Sherwood's examples of the before and afters are after the jump and close up label pictures are in the gallery below.
