Stirrings

Liquor Exec: Top Shelf Sales Will Hold Steady

Filed under: Spirits

With the economy in its current state of disrepair, you'd think the premium liquor sector would be getting a little worried wondering whether people will continue to shell out for the good stuff. No doubt it's a big topic of discussion at Tales of the Cocktail, the big industry fest currently taking place in New Orleans. We asked one attendee, Rob Bryans of top-shelf 10 Cane Rum, for his thoughts on the subject. Premium liquor remains a "must-have" for consumers, he insists, despite the added strain on purchasing power.

Bryans, the brand's VP, says that 10 Cane for one insulated itself from market forces to some extent by striving for an excellence that consumers would consider indispensable. The "luxury rum" is made from the first pressing of virgin Trinidadian sugar cane in place of the molasses, a sugar byproduct, used by most others, and the process is overseen by Jean Pinneau, the Master Distiller of Hennessy in France. "Every step of the production process is painstakingly geared towards quality," Bryans tells Luxist. "This is an artisanal approach to rum making."

Instead of worrying about the economy 10 Cane is focusing on new ways of marketing its brand, such as the deluxe Mojito Kit they've come out with for summer, featuring a mixer from our personal favorite, Stirrings. Sounds like good business practice to us; there's nothing like a great drink for a temporary respite from economic pressures.

Gallery: 10 Cane Rum

Tags: 10 Cane, 10Cane, Hennessy, Rum, Stirrings, Summer cocktails, SummerCocktails, Tales of the Cocktail, TalesOfTheCocktail

Stirrings' Summery Lemonade Cocktail Mix

by Jared Paul Stern (RSS feed) —

Filed under: Spirits

Earlier in the season we wrote about Stirrings, the Massachusetts-based company dedicated to improving America's drinking habits through all-natural cocktail ingredients. Now Stirrings is about to introduce a thirst-quenching new mixer for summer.

Their Simple Lemonade cocktail mix is inspired by the taste of classic farm stand lemonade, made with real lemon juice and an additional blend of acai and white cranberry juices.

The simplest way to jazz it up is by adding vodka, but it can also be combined with their other mixers such as Pomegranate, Blueberry and Cosmopolitan to create more complicated concoctions. See the gallery and visit www.stirrings.com for more.

Gallery: Stirrings of Summer

Tags: Cocktail mixes, CocktailMixes, Cocktails, Lemonade, Stirrings, Summer cocktails, SummerCocktails

Sonoma Syrups: Summer Cocktail Secret Weapon

by Jared Paul Stern (RSS feed) —

Filed under: Dining, Spirits

A while back we told you about Stirrings, the all-natural drink mixers from Massachusetts. Now we're going to introduce you to our other secret weapon when it comes to making summer cocktails (and it usually does): gourmet Sonoma Syrups. When we tell you that we willingly pay extra to have this stuff shipped clear across the country you'll realize this isn't just a bunch of sugar water. Based in California wine country, Sonoma makes handcrafted, small-batch, natural syrups and extracts that really make certain drinks sing.

We wouldn't think of making a margarita or mint julep with anything else, for one thing, and if you want to get really creative with something like a pomegranate martini, their infusions are indispensable. We use their classic simple syrup, made from pure cane sugar, filtered water and a hint of vanilla, in place of the chemical-laden bar sugar that many drink recipes call for. It dissolves better, tastes better and complements top-shelf spirits. We're also told that Sonoma's syrups have lots of non-alcoholic applications, but we'll just take their word on that one.

Gallery: Sonoma Syrup Co.

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Tags: Cocktails, Margarita, Mint julep, MintJulep, Sonoma Syrup, SonomaSyrup, Stirrings, Summer drinks, SummerDrinks

Stirrings of Spring

by Jared Paul Stern (RSS feed) —

Filed under: Dining, Spirits

When the weather finally warms up in these parts all we want to do is sit out in the garden with the sun, the birds, a good book and a tall cool drink. But this spring we're going on a quest for better cocktails - not crazy new recipes or exotic infusions, just better quality quaffing. We tend to consume a lot of tonic water for one thing, mixed with gin, of course (but also vodka and rum; if you've never had a Mt. Gay and tonic with lime, you don't know what you're missing). The well-known tonics that are readily available however not only have a medicinal, metallic taste, but we hate to abuse good gin by insinuating it into the same glass. Ditto the other muck cluttering up the drinks section in our local supermarket.

So this season we're banishing the big-name brands and stocking up on all-natural ingredients from Stirrings, the Massachusetts-based company dedicated to improving America's drinking habits. They cost a little more, but like the best things fitting that description, they're well worth it, and made entirely without the aid of artificial colors and flavors, corn syrup, and preservatives. Stirrings' tonic is made with triple-filtered water, Cinchona bark extract (a source of quinine), and a little cane sugar; infused with "champagne-like" carbonation, it's crisper, cleaner and lighter than the stuff we've been poisoning ourselves with these long years.

We're also going to lay in some of their all-natural club soda, made with triple-filtered water and a pinch of hand-gathered fleur de sel from France, and their other excellent sodas. And if we get really adventurous, we might try their mixers, garnishes, essences and syrups, including authentic grenadine made with real pomegranate. We'd tell you more, but we've suddenly been struck with a powerful thirst.

Gallery: Stirrings Cocktail Classics