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Stephanie Winston Wolkoff: New York Fashion Week: Day 4
Paul Smith Limited Edition Evian Bottle
Filed under: Celebrity Design
Evian Natural Spring Water has partnered with brilliant British fashion designer Sir Paul Smith on a new limited edition bottle (above). The bottle is adorned in vibrant colors with a festive theme and a nod to Smith's signature stripes. It's also designed to echo Evian's latest youth-oriented ad campaign, "Live Young". Smith's design is the third in a series of designer bottles commissioned by the classic spring water from the French Alps, following one by Christian Lacroix in 2008 and last year's model by Jean Paul Gaultier. Smith's bottle comes with five different collectible caps. "Youth is not just a question of age, it's also a question of attitude," Smith notes. The bottles are available for pre-sale now on www.ShopEvian.com, and will make their way to fine dining establishments and gourmet retailers nationwide beginning in November.
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