Speyside whiskies

Pernod Ricard Aims To Make Glenlivet World's No. 1 Malt

Filed under: Spirits

Scotland's Glenfiddich Distillery sells the world's best selling single-malt Scotch whisky. But French drinks giant Pernod Ricard aims to change that by building up its Glenlivet brand.

The company is pumping $14.7 million into Glenlivet to expand distilling capacity and storage/aging buildings. The investment is significant considering that many experts see an over-supply of whisky in the next five years.

The French group also markets blended whiskies Chivas Regal and Ballantine's. Those brands are recipes that rely on whiskies of different ages and from dozens of different distilleries. So, expanding production of those brands is easier than growing single-malt sales. To be called single-malt, though, the whisky must come from one distillery. A distillery such as Glenlivet blends its own whisky of different ages to create its "expressions," but they must all come from one distillery to be called "single-malt."

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Tags: Ballantines whisky, Chivas Regal, Glenfiddich, Glenlivet, Pernod Ricard, Single-malt whisky, Speyside whiskies, The Glenlivet