• Massages - 40 minutes for $120
• Facials - 50 min $130
  
• Body treatments - 30 min for $150

We already knew that Nicky Hilton was planning to launch her own hotel chain, but now the hotel heiress officially has an opening scheduled for the first in a chain of boutique hotels. Nicky O (her middle name is Olivia) will open its doors this November in South Beach, Florida. Hilton is a self-described fashionista and her intent is to have her hotels focus on design and designers. In keeping with this, she has had several famous designers decorate the suites. Roberto Cavalli will be doing the 5,000-sq. foot penthouse in the SoBe hotel in a gold theme that mimics his retail stores.

A second location is tentatively scheduled to open in Chicago in December, with 3 or 4 more locations to follow.

[via WWD]

The Tides South Beach has just launched a promotion that amounts to the ultimate hotel stay: for $1.2 million, their Million Dollar Buyout package allows someone to rent out the entire luxury boutique hotel for an amazing three days and two nights. The 45-room hotel will become a virtual playground, complete with luxury suites and expansive views. The package includes an opening ceremony, a $1,000 amenity in each guest room, a dinner for 90 at the Versace Mansion, a golf outing for men and a shopping day for women. All of the hotels regular services will be available, as well as a private butler for each guest room, unlimited room service and 5 limousines on call 24-hours a day. Should boredom be a problem, the hotel also arranges a private pool party with professional salsa dancers and a pajama brunch party. For an additional $450,000, the hotel will also arrange first class flights for all guests into Miami International.