File this under the category of "Too Much Sopranos Merchandise Is Never Enough." Actor Tony Sirico, aka Paulie Walnuts, launched his new cologne, Paolo Per Uomo (Paul for Men) a few nights ago at a bash in TriBeCa. Advertised under the catchphrase "Make It Known You Mean Business," the cologne is sold in a dark blue and gray bottle with a gray streak, to match Sirico's trademark coif. Asked what makes the cologne smell good, Sirico said they put some "cognac in it -- and it made the magic." There also are plans for Paulie-branded deodorant, aftershave, and other hygiene products. The cologne is not yet available in stores but will sell for $64.
Gallery: Celebrity Men's Fragrances