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This whole magazines for snobs thing has been much on our minds lately, and yet in all the excitement we seem to have overlooked a major contender in the category: Social Life, a self-described "luxury lifestyle and fashion" periodical based in New York. Social Life came to our attention as we were browsing the week's party photos taken by our friend Patrick McMullan. It seems the magazine threw itself a party the other night at members only club Soho House to celebrate its latest issue. The event was attended by Anabel Vartanian, dubbed the "Dizzy Diamond Heiress" by the New York Observer; attention-loving Internet celebrity Emily Brill; and someone with the implausible moniker "Princess Charlotte de Broglie" - basically exactly the crowd one would expect at a soirée for something called Social Life.
Intrigued, we looked up the magazine's website, where we came across the following emetic mission statement: "Our readers turn to Social Life to see photos of themselves, their friends, and their families - we feature pictures of exclusive charity events, elegant dinner parties, the exuberance of Polo [sic] and the hottest nights at high-end clubs."
In other words: "We write about People Like Us." Or, more accurately perhaps, "What people who are more like us than they think think People Like Us are like."
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