Snooki

Audi Super Bowl Ad Bashes "Old Luxury"

German automaker Audi is taking on not only Mercedes-Benz in a new ad it plans to run during the 2011 Super Bowl, it is taking on traditional symbols of luxury.

The ad, created by San Francisco ad agency Venables Bell & Partners, is a play on the children's book "Goodnight Moon." The voiceover in the ad backs up a camera shot that winds its way through a mansion of rooms. We see the mansion's exterior, a decadent table set complete with candelabras, some sort of exotic animal sleeping around the neck of a sleeping woman decked out in a party gown, and a fox-hunter lamp comes to life and turns its own light out. "Good night old luxury and all your wares....Good night bygones everywhere (the camera fixes on a Mercedes)." The video for the commercial is after the jump.

Audi of America chief marketing officer Scott Keogh says that his brand represents "progressive luxury," while brands like Mercedes-Benz and BMW are "old luxury." In an interview with Luxist, Keogh even referred to BMW as suffering from "Snookization," a reference to the fact that the Snooki character from MTV's Jersey Shore bought a BMW 3 Series in the show's second season.

Tags: Audi, BMW, Jersey Shore season 2, Mercedes-Benz, Snooki, Super Bowl ads

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Jersey Shore's Snooki Starts Jewelry Line

by Deidre Woollard (RSS feed) —

Filed under: Jewelry, Celebrity Shopping

Tags: celebrity jewelry lines, jersey shore, nicole polizzi, snooki

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Sunday Real Estate Round-Up, 12/12/10

by Deidre Woollard (RSS feed) —

Filed under: Estates, Celebrity Design

From the Real Estalker:
--Bernie Ecclestone has spent around £60 million on Sloane House a mansion in the Chelsea area of London for his daughter Petra.
--Nicole Richie and Joel Madden are set to marry this weekend at Lionel Richie's mansion that overlooks the Los Angeles Country Club in Beverly Hills
--Pierce Brosnan and his wife Keely Shaye Smith have dropped the price on their Malibu, California home from $3.9 million to $3.5 million. The listing is here.
--George Lucas has picked up a home in Carpinteria, California for a rumored $19.5 million.

From the LA Times:
--Former major league pitcher Bret Saberhagen has sold his gated Calabasas home for $2.4 million. We first checked out this home in 2009 when it was listed at $3.25 million.

Gallery: Bret Saberhagen in Calabasas

From Homes and Property UK:
--X-Factor winner Alexandra Burke spent an estimated £300,000 on a two-bedroom property in Barnet.
--Dave Myers, the shaggier half of The Hairy Bikers, BBC2's culinary double act, bought a nine-bedroom detached house close to his Barrow-in-Furness birthplace for almost £500,000.
--Magician, Drummond Money-Coutts, has bought his first home, a four-bedroom Victorian terrace house in Fulham, with a garden and roof terrace for £1.1 million.

From the NY Post:
--Will Smith is renting the fourth floor of 25 Bond St. The five-bedroom condo had been listed for sale at $19.5 million for nearly two years.
--LeBron James bought a new $9 million bayfront mansion on Crystal View Court in Miami. The 12,178-square-foot, six-bedroom home was built this year and a has a concrete dock big enough to hold two 60-foot yachts.
--Ashley and Mary-Kate Olsen are still looking for a new apartment in Manhattan. This season they are renting a country cabin on a mountain in upstate Accord.
-- Ivanka Trump and Jared Kushner have been apartment-hunting. This week they visited a $25,000-a-month, three-bedroom rental at the new 55 Thompson building. --Billionaire Charles Bronfman has signed the contract to buy a two-bedroom co-op at 810 Fifth Ave., listed at $23.5 million.
--Bob and Cortney Novogratz are renovating one of Julia Roberts' Manhattan apartments.

From Newsday:
--Millard Drexler, J. Crew chief executive officer, bought Montauk's Deep Hollow Ranch for $11.4 million. The 17.8-acre property is the oldest working cattle ranch in the country.
"Jersey Shore" stars Nicole "Snooki" Polizzi and Jenni "JWOWW" Farley are planning to buy a house together on Long Island.

Tags: Bret Saberhagen, celebrity real estate, ivanka trump, lebron james, Mary-Kate and Ashley Olsen, millard drexler, pierce brosnan, snooki, Tim Lincecum, Will Smith

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