Filed under: Luxury Cars & Autos
Mercedes has a similar program in both Austin, Texas and Ulm, Germany, though that program is offering smart brand vehicles. Sharers of smart cars pay 35 cents a minute, or up to $12.99 per hour and up to $65.99 a day. Users can reserve trim levels and colors on the Internet or by phone, use the vehicle for as long as they like and drop it off in car-sharing parking spaces. The time behind the wheel is automatically calculated and the user's bank account automatically debited. The system works similarly to the dial-a-bike program run in cities like Munich and Amsterdam.
The companies are interested in seeing the interest from the car sharing programs in part because of research showing a growing lack of interest in ownership from younger consumers and increased traffic in urban settings.