Usually, even in dark economic times when sales volume for many fractional developments have dropped substantially, there are some steady projects that buck the trend. Last week, good news emerged from Calistoga Ranch, a high end Private Residence Club tucked away in a private canyon in Napa Valley, when it was announced that more sales were closed in 2010 than in the past two years combined. "The stats are great!," said Josh Dempsey, Director of Real Estate, " the purchase price is $475K for a 1/10 interest, our sales volume in 2010 was15 sales at $475K each, equaling $7,125,000 sales total. This is a wonderful sign for Calistoga Ranch, and also for the Private Residence Club industry in general."
I have written about Calistoga Ranch in Luxist early last year, and had noted then its unusual qualities of sanctuary. Some qualities are aesthetic, some practical, but all have to do with the sense of peace derived from being there. I traveled there two years ago, at my own expense, because I had written about Calistoga Ranch before, and wanted to experience the wooded environment, the modular architecture, the Wine Cave, and the Spa -- famous for its mud baths, thermal waters, and peace. And indeed, there were attributes about Calistoga Ranch that I have found nowhere else, so it does not seem surprising that the sales improved, as the economy improved. From my writings about luxury trends in Luxist, high end buyers are attracted by unique properties in elite locations, whose land holds value no matter how the economy turns.
Located in a private canyon on 157 acres just outside the town of Calistoga in Napa Valley, Calistoga Ranch encompasses 48 guest lodges and 23 owner lodges offering overnight accommodations, spa services, and the Lakehouse Restaurant on Lake Lommel. It also features an on-site vineyard and mountain wine cave, where owners and guests can share in the process of winemaking and immerse themselves in the wine culture, so prevalent in the area.
Each guest lodge feels like it is its own camp, modular in design, made from clusters of spaces centering around an outdoor living area and fireplace, just like a campsite. In addition, there are many 100 year old Heritage Oak trees integrated into the terraces and porches of the Lodges, as they are built around the trees. The architect, Scott Lee, designed and placed the over 200 living structures -- the residences, lodges, and other buildings, at Calistoga Ranch -- around the trees so as not to disturb the eco-system already in place..