SR1

Bell & Ross Clock In Peugeot SR1 Concept Car

Filed under: Timepieces / Watches, Luxury Cars & Autos

The marriage of timepieces and automobiles is usually skewed in the direction of the watch makers needing to communicate the value of the relationship. We have tons and watches out there dedicated to car makers or specific models, but anything in the reverse is much more rare. Sure there is the occasional novelty, such as the Parmigiani watch that will come with the upcoming Bugatti Galibier, but watch branded cars we have not, and having a branded clock in a car is uncommon at best.

Now watch maker Bell & Ross has teamed up with car maker Peugeot. Why these two brands together? Well they are both French, what else can I say? While not a production car (right now), the relationship has a Bell & Ross concept clock inside of the Peugeot SR1 concept car. It is interesting to see a sexy convertible roadster with an aggressive clock inside. The concept dashboard clock above is based on Bell & Ross's BR01 Pro models - but with some interesting design work and texturing on the dial (dial milled from solid piece of metal). An interesting item is the apparent presence of a power reserve indicator on the dial of the clock. This would typically infer that it is a mechanical clock, and that there would need to be either hand-winding or some type of mechanism in the car that winds the watch/clock. Also, Bell & Ross has released images of a stand alone watch. This might be something sold as a limited edition, or the concept clock in the car might be actually a removable wrist watch. I will just have to wait and see what the talk is all about when the Peugeot SR1 (pictured below in the gallery) is debuted at the Geneva Auto Show soon.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

Gallery: Bell & Ross for Peugeot SR1 car

Tags: auto, Bell Ross, BellRoss, car, clock, Peugeot, SR1, watch

Peugeot Reveals New Styling Direction With Geneva-Bound SR1 Concept

by Jeremy Korzeniewski (RSS feed) —

Filed under: Luxury Cars & Autos, Green

Peugeot SR1 Concept – Click above for high-res image gallery

French automaker Peugeot will pull the wraps off a brand-new concept vehicle called the SR1 at the next Geneva Motor Show later this year. Unlike a number of recent Peugeot cars and concepts, the SR1 isn't hallmarked by quirky, love-it-or-hate-it styling. Instead, we see a somewhat traditional long-hood, short-deck profile with some interesting details, such as the creased indentation in the doors that's echoed in both the front and rear fascias. Also note the redesigned Lion logo, which we surmise will show up on all future Peugeots from here on out.

Power for the SR1 (which, of course, has nothing at all to do with the Corvette ZR1) comes courtesy of Peugeot's HYbrid4 technology, which pairs a small 1.6-liter turbodiesel four-cylinder engine powering the front wheels with a 95-horsepower electric motor at the rear. The all-wheel drive, through-the-road hybrid system will make its production debut in 2011 inside the 3008 crossover, with other models to closely follow.

Other concept-appropriate bits and pieces include a new removable plastic roof panel using technology that's borrowed from the world of sailing, a three-seat layout with the third passenger behind the twin front seats and instrumentation that pairs futuristic crystal tubes displaying current fuel consumption and remaining range with a classic timepiece designed by Bell & Ross. Continuing the old versus new theme are black nickel and satin chrome trim with traditional wood and leather inlays.

With 313 combined horsepower, fuel mileage estimated at 57.7 mpg (European, 48 miles per gallon U.S.) and carbon emissions of just 119 grams per kilometer, the Peugeot SR1 ought to be a mean, green performer. Plus, its speed-sensitive four-wheel steering and lightweight structure should equal formidable handling prowess. Of course, we may never know for sure, as this car, though signaling Peugeot's new styling direction, is nothing more than a concept at this point.

Gallery: Peugeot SR1 Concept