gave me a SpongeBob SquarePants
alarm clock radio. No, I did not dream this.
I was recently at an event for Simmons Jewelry Company
when who should walk in but Russell Simmons himself, wearing a glimmering SpongeBob SquarePants pendant! He was very cordial and said I looked familiar. I said he looked familiar, too. He said "I'm Russell Simmons."
The event was to celebrate and exhibit the new Simmons Jewelry Co. collections that will be coming out this fall and for the holidays, and there is a whole line
of luxury SpongeBob SquarePants jewelry for men and women.
"Why SpongeBob?" I asked Russell. His answer was simple: "SpongeBob is the Hello Kitty for men."
Genius! As you may know, Kimora Lee Simmons of the Simmons family has had a line of Hello Kitty jewelry
for quite awhile now (you can read Rigel's article about the Zodiac collection here
) -- and even designed the $50,000 Hello Kitty necklace Britney Spears wore in her music video for "Do Somethin'." There's a lot of great new Hello Kitty stuff coming this fall, too -- including Swarovski crystal studded earbuds and a USB drive I've got my eye on.
For now, let's have a look at the SpongeBob and Bikini Bottom items, which come in sterling silver, 18kt gold plating, enamel work and Swarovski crystals (as shown). Who knows? Maybe they'll make a $50,000 one for Justin Timberlake!
As for the alarm clock radio in the gift bag? I gave it to my landlord's kids.