Yes, an electric Rolls-Royce. And why not? The torque curve of an electric motor – making maximum pulling power right at zero RPM – would seem to suit the RR mission perfectly, as would the distinct lack of noise, vibration and harshness. Sounds like a match made in heaven, no?

Well, of course there are issues to overcome, not the least of which is sourcing a suitably large battery for the three-ton Phantom sedan. According to Auto Express in the U.K., that battery pack would feature lithium ion cells, which happens to be the same technology used by parent company BMW in its electric Mini E.

These rumors aren't exactly new – we last heard of an electric Roller about a year ago – but this time the addition of a possible range extender is mentioned for the first time. Such a configuration is featured in both the upcoming Chevy Volt and the Vision EfficientDynamics Concept BMW just showed off at the Frankfurt Motor Show.

The unnamed spokesperson cited by Auto Express doesn't offer any sort of timetable as to when we might see an electric Phantom, but we're not exactly holding our breath.

[Source: Auto Express]

As ironic as it may seem, the world of classic automobiles moves at break-neck speed. So while the doors have barely shut yet at Pebble Beach, notable auction house RM is already gearing up for another event in London, where it will be auctioning off a number of notable classics.

Along with a rare 1962 Chaparral 1, the only right-hand drive Mercedes-Benz CLK GTR Roadster built, a graceful 1929 Alfa Romeo 6C 1750 and a 1967 Ferrari 330 GTC Zagato, to name just a few, the Automobiles of London event will feature a rare 1928 Rolls-Royce Phantom I (pictured above) and a storied 1950 Aston Martin DB2 (pictured at right).

Nicknamed the "Jarvis Torpedo", the award-winning Phantom once belonged to the Maharaja of Jammu and Kashmir, and has since gone on to appear at numerous prestigious concours. The Aston, in contrast, raced at Le Mans and the famous Mille Miglia and acted as personal transport to company chairman David Brown. Both are considered highly collectible and very valuable and promise to command high prices when they cross the block at the Automobiles of London event on October 28, 2009.

We can understand the frustration. You drop a third of a million dollars on a new Rolls-Royce and then you pull up next to one just like yours at the traffic light. Nobody wants that, especially not oil-rich sheikhs in the Persian Gulf, where spotting Rolls-Royces is as common as spotting celebrities in Hollywood. So to satisfy one of its most demanding clienteles, the luxury automaker has launched a new limited run of special edition Phantoms specifically for the Middle Eastern market.

Called the Phantom Bespoke Collection, the service allows wealthy customers in Gulf states to specify from an endless array of unique trims and colors outside the usual catalog. The example pictured here is outfitted in Arizone Sun and English White two-tone paint scheme, echoed inside with Creme Light and Saddle Tan leather together with hand-woven silk rugs and mother-of-pearl inlays. Only six examples will be made, and we don't doubt they'll all find very elaborate homes.

Last month my colleague Deidre Woollard wrote about the bespoke Rolls-Royce Drophead Coupe from British-based Project Kahn. Now the ultra-high end customizer has come out with their version of the Rolls-Royce Phantom saloon, dubbed the White Pearl (above). Khan boss Afzal Kahn notes that no modification was needed for the Rolls' V12 powertrain, as there is "no need to even worry about the engine as it is without a doubt one of the best engines made today."

The upgrades are cosmetic, therefore, consisting of 22" Silver Mist alloy wheels with Rolls center caps and a "meticulous diamond polish" for each spoke. The luxury cruiser also gets a unique Pearl White finish, hence the name. Interior flourishes are left up to the individual purchaser's whims, via a bespoke design service, though black piano trim is de rigeur. Project Kahn also recently debuted their take on the Range Rover Vogue, finished in white as well.

With its range of products now expanded to include a coupe, a convertible and a long wheelbase version, and with an all-new model range coming around the corner, Rolls-Royce is turning its attention back on the model that re-launched the brand in 2003. Subtly revised for this year, the latest Rolls-Royce Phantom gets a new grille and wheel options, as well as a host of new luxury touches including LED illumination on the door handles, upgraded in-cabin entertainment system, new electronic controls, adjustable reading lamps and redesigned interior door panels. Nothing revolutionary here, as Rolls-Royce has wisely chosen not to mess too much with perfection.

The Four Seasons Hotel George V in Paris has just unveiled the ultimate luxury automobile - the world's only Hermès-designed, hand-built Rolls-Royce Phantom. The one-of-a-kind car was custom made to the famed hotel's specifications by Rolls-Royce in collaboration with the legendary French fashion house.

The project, which took a year to complete, was overseen by the luxury hotel's in-house Artistic Director Jeff Leatham. He first selected the car's color scheme to match the famed hotel's "personality". The team at Hermès' Interieur & Design department then conceived and created customized upholstery and accessories based on the aesthetics and rich heritage of the Four Seasons George V.

Leatham selected two tones of elegant gray for the Rolls' exterior, anthracite and titanium, and a deep rose leaf gray was chosen for the full Hermès glove-soft leather interior. Key elements such as the steering wheel and passenger consoles were finished in Hermès Taurillon Plume calfskin to complement the rest. A romantic touch was added in the form of a "starlight headliner": a canopy consisting of 800 lights on the Rolls' roof liner as a tribute to the City of Lights.



Leatham followed each step of the fabrication process from the Rolls-Royce motorworks in Goodwood, England to the ateliers of Hermès in Pantin, France. While the car was being hand-built in Goodwood, 39 of its interior parts including the door handles, steering wheel and interior consoles were shipped to France and entrusted to the expert craftsmen of Hermès. As a finishing touch, classic Hermès throws in complementary color schemes were stowed in the passenger area.

"The Hotel's goal in commissioning two of the world's most talented makers of luxury goods to collaborate on the project was to create an experience that is unsurpassed for our guests in Paris," says Christopher Norton, Regional Vice President and General Manager of the Four Seasons Hotel George V. ''This Rolls-Royce represents a marriage of like-minded brands that are single-mindedly focused on the very highest of standards and quality. As it is the hotel's 80th anniversary this year, it is fitting to introduce an experience that is unique in the world and only available at Four Seasons George V."

When the car was complete, five drivers were appointed by the George V and specially trained by Rolls-Royce to operate the precious vehicle. The car is available to hotel guests for airport pick-up at a rate of about $1,000, and for day trips or business in Paris, at a rate of about $5,000 per day, via the hotel's Concierge desk.