Special orders. We'd take that to mean anything out of the ordinary, off the menu, right? What if the majority of products produced by a company were "special orders"? That's what Rolls-Royce is looking at these days.
Globally last year, 75% of Phantom saloons, Coupes and Drophead Coupes were sold with some sort of Bespoke elements, be they custom colors, luggage, or anything in between. Like this picnic set, for example, crafted of aluminum, leather and wood veneers, and packing enough crystal and fine china for four to dine out wherever their chauffeur takes them.
Gallery: Rolls-Royce Bespoke Picnic Set