A famed Art Deco hotel on the Côte d'Azur that's been derelict since 1973 is being turned into a luxury apartment building catering to the bon ton. Developer Cyril Dennis is relaunching Le Provençal, on the border between Juan-les-Pins and Cap d'Antibes, where the likes of Coco Chanel, Winston Churchill, Marilyn Monroe, Frank Sinatra, Ella Fitzgerald, Ernest Hemingway and F. Scott Fitzgerald once frolicked.

The London Telegraph reports that Dennis is transforming the 45,000-sq.ft. beachside property, built in 1925, into 56 luxury units with 360-degree views, indoor / outdoor pools, private gardens, Porsche kitchens, marble floors, Turkish baths and aquariums. He describes the Provençal as "the last jewel in the Cap d'Antibes," an area where top-drawer villas now go for over $200 million thanks to an influx of superrich oligarchs such as Roman Abramovich.

In our Classicist column about Veuve Clicquot's collaboration with Riva Yachts the other day we fell to musing about Dolce Vita style on the Riviera. Of course, nothing exemplifies seaside sprezzatura quite like Campari, the classic Italian aperitif. The bold red spirit with the sexy ads starring Salma Hayek (above) has been around since 1860, but that doesn't mean they've run out of things to do with it. Campari and soda is the classic combo - and one of our seasonal staples - but the company has come up with several spiffy new cocktails for summer. See the gallery for recipes, including a couple that can be made in large quantities for parties.

Renowned French champagne house Veuve Clicquot has teamed up with luxury Italian motoryacht maker Riva to produce an amazing new Grande Dame Cruise Collection of coolers and accessories for discerning yachtsmen. It's nothing short of a match made in style heaven of two very chic European marques. The top offering from the collaboration is an $80,000 made-to-order cruising trunk that resembles a small boat in itself and harks back to the golden age of traveling in style which we reminisced about recently. For something done on such a grand scale it's rather refined, a luxurious design without resorting to odious "bling" to attract those with more money than sense.

The trunk comes packed with four bottles (1988) and two magnums (1998) of Clicquot's coveted La Grande Dame champagne, six Riedel crystal champagne flutes and elegant table settings for six people. A smaller limited edition Cruiser Bag comes with a single bottle of Grande Dame and two flutes for more intimate occasions, and a matching ice bucket is crafted with marine flair to spare. All pieces feature the same lacquer work, mahogany inlay, chrome detailing and leather trim found on Riva's beautiful boats.

Riva, which dates from the 1800s, is an icon of the Italian Riviera's Dolce Vita style. The company first captured the attention of movie stars and the international jet set in the '50s. Its classic wooden craft, which inspired the Cruise Collection, have been owned by the likes of Brigitte Bardot, Richard Burton, Sophia Loren, Aristotle Onassis and Prince Ranier of Monaco. Their yachts, including more modern designs, can be seen at the chic European seaside resorts where the bon ton gather, and they have their own line of elegant nautical-inspired clothing as well.

The Cannes Film Festival, which began today in the South of France, has always been more focused on artistic merit than the blockbusters of the Academy Awards; that makes for a much more interesting mise-en-scène in our view. The cool crowd has always gravitated to the Riviera for this annual cinematic happening, not to mention the chance to compete for those little gold palm fronds. Along with the Met Costume Institute Gala it's easily one of the year's most stylish events.

As Cannes enters its seventh decade, this seems like the perfect time for a slideshow of some of the most classic style moments in its vivid history, including this rouge carpet scene from 1998. Fear and Loathing in Las Vegas was nominated for a Palme d'Or that year and its star Johnny Depp sported a midnight blue shawl-collared dinner jacket at the premiere. Meanwhile his co-star Benicio Del Toro (right) stuck to a classic tux, while Depp's date Kate Moss looked kind of like she'd been attacked by an angry emu -- but in a hot way. Click below for the full parade of stylish stars.

Official Selections [Men.Style]