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RewriteTheFuture

Bvlgari Auctions Off Rare Jewelry

Filed under: Jewelry, Auctions, Charity

Bvlgari finished off its 125th anniversary year in style at Christie's New York with an auction to benefit Save the Children. To close out its 125th anniversary year, the jeweler hosted a star-studded crowd at the auction house and put 11 incredible jewelry lots and seven timepieces up for sale. Stars in attendance included Morgan Fairchild, Rose Byrne, Jessica Lange and Ricky Martin, who posed with model Esther Canadas. Bvlgari raised a total of $1,546,500 including $270,000 for the diamond Lucea choker seen in the gallery below. The company will be working with Save the Children again next year.

Bvlgari Save The Children Auction At Christie's

Filed under: Jewelry, Auctions, Charity


Bvlgari's work with Save the Children takes center stage at Christie's New York during a special auction to benefit the Rewrite the Future campaign. The campaign has a mission of providing quality education for 8 million children living in conflict-affected areas. To celebrate their 125 year anniversary, Bvlgari will auction an extraordinary collection of 11 one-of- a-kind jewelry creations and 7 limited edition timepieces. The jewels' overall value is estimated at around $4 million and all proceeds will be donated the campaign.

The collection was officially presented to the public on May 20, 2009 at a private celebration inaugurating Bulgari's first-ever retrospective museum exhibition at the prestigious Il Palazzo delle Esposizioni in Rome. From June until November 2009 the collection will tour the world's greatest cities, where they will be presented at a series of high-profile events. The international tour will culminate with the New York auction in December when the pieces will be sold at Christie's.

You can also still participate in this important campaign by buying the Bvlgari Save the Children ring which is on sale until the end of the year.


Barbie Gets A Bulgari Makeover And Endorses Save The Children Charity

Filed under: Jewelry, Timepieces / Watches, Charity


Apparently Barbie (yes the Mattel doll) chooses endorsements like other celebrities (pseudo celebrity? 10 year old girl icon?). Currently she is supporting Bulgari's support of Save the Children International's "Rewrite the Future" campaign to fund education efforts for children in poverty stricken areas of the world.

In addition to a 1 million euro donation to the Rewrite the Future campaign, Bulgari has created a line of 11 jewelry pieces and 7 timepieces whose sales will help fund their dedication of 10 million euros to Save the Children by the end of 2009. One of the jewelry pieces is a signed silver Bulgari ring with a Save the Children inscription engraved inside the band. The ring will retail for $555. Barbie is modeling the ring - though I don't think you can get that particular size at your local Bulgari boutique.

As a guy I've never played with Barbie dolls, but it looks like she got a bit of a makeover for this Bulgari marketing image as one of the celebrities the endorse the campaign. Or maybe her hair looks like that right out of the box? You can see Barbie showing off her Bulgari ring, which might be one of the most expensive Barbie accessories available. Other celebrities (I am not really sold on the fact that Barbie is a celebrity at all, more like a piece of pop culture) that support the Bulgari Save the Children Rewrite the Future campaign so far include: Julianne Moore, Benicio Del Toro, Ben Stiller, Sally Field, Sting, Willem Dafoe, Rosario Fiorello, Gabriele Muccino, Jason Lewis, Andy Garcia, Valeria Golino, Isabella Rossellini and Debra Messing.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

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