ReBel

MB&F HM3 ReBel Watch

The minds behind popular boutique high-end watch brand MB&F are always thinking, and often quite clever. While not necessarily obvious, the new special version of their Horological Machine number 3 called the "ReBel" is actually the first of a series of timepieces that give a less than likely source a bit of celebrity - the watch retailer. Each year many timepieces are made in honor of a brand's relationship with a celebrity, hoping that the connection with lure the attention of consumers. Such campaigns require loads of marketing investment as well. For a smaller brand like MB&F, instead of massive budgets, it is their retailers combined with their own clever marketing tactics that spreads word of their wares. So why not leverage that a bit more by making your retailers celebrities?

The MB&F HM3 ReBel is dedicated to Laurent Picciotto, the proprietor of the high-end watch store in Paris called Chronopassion. The watch is a lefty version of the HM3, meaning that built inversely to operate on one's right wrist, versus their left wrist. The case is done in 18k white gold, that has been PVD black coated for a dark gray finish. Inside is an automatic movement. Only 18 of these watches will be made. You can learn more about the base HM3 watch here.

Tags: chronopassion, HM3, Laurent Picciotto, MBF, ReBel, watch

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Luxist Giveaway: Swatch New Gent Rebel Watch

by Ariel Adams (RSS feed) —

Filed under: Timepieces / Watches

New from Swatch is a collection of watches for men with contemporary good looks, a modern feeling size, and available in a host of colors. This is the "New Gent" Rebel collection, and does actually look quite good. I fancied these designs from the first time I saw them, and really appreciate the more modern 41mm wide size of the case. The watches are in plastic with silicon straps and feature day/date Swiss quartz movements. The New Gent Rebel watches currently come in 10 color choices. The winner of this giveaway can choose the color they like (subject to availability by Swatch). The Swatch New Gent Rebel watches retail for $65. You can follow Swatch on Twitter here.

THE GIVEAWAY IS NOW OVER. THANKS TO ALL WHO HAVE ENTERED.

To enter, leave a comment on this post sharing why you'd like to win the watch. The giveaway ends on November 11th at 8:00pm PST. See additional rules below.

* To enter, leave a confirmed comment below.
* The comment must be left and confirmed before November 11th, 2010 at 8:00PM Pacific Time.
* You may only enter once.
* One winner will be selected in a random drawing.
* One winner will receive one Swatch New Gent Rebel in a choice of color, subject to availability, valued at $65.
* Open to legal residents of the 50 United States, and the District of Columbia, who are 18 and older.

See full giveaway rules here.

Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.

Tags: giveaway, luxist giveaway, new gent, rebel, swatch, watch