Filed under: Luxury Travel & Hotels
As part of World AIDS day today, W Hotels has announced that it will be the official hotel partner of (RED)WIRE, the new online music magazine by (RED). Applying the (RED) idea to music, (RED)WIRE helps to buy lifesaving medicine and other services for those living with HIV/AIDS in Africa by contributing a portion of the proceeds from memberships to the Global Fund, which works to help eliminate AIDS globally. Subscribers will pay for a subscription that will entitle them to exclusive tracks from artists including U2, John Legend, The Killers, Kid Rock and Coldplay. Half of the money goes directly to Africa and half goes to the artists and the music company.
All W Hotels in the United States will be giving guests access to a free, two week membership to (RED)WIRE during the month of December and will feature a (RED)WIRE package that includes a six month membership, Through December 2009, W Hotels" (RED)WIRE package will include in addition to accommodations, a limited edition USB drive featuring beautiful (PRODUCT)RED-inspired artwork from African artist Joseph Amedokpo, which connects guests to exclusive content on (RED)WIRE, a six month (RED)WIRE membership and a special bonus track from (RED)WIRE artist John Legend as well as two INSPI(RED) cocktails.