ProjectRed

W Hotels Announces RedWire Package

As part of World AIDS day today, W Hotels has announced that it will be the official hotel partner of (RED)WIRE, the new online music magazine by (RED). Applying the (RED) idea to music, (RED)WIRE helps to buy lifesaving medicine and other services for those living with HIV/AIDS in Africa by contributing a portion of the proceeds from memberships to the Global Fund, which works to help eliminate AIDS globally. Subscribers will pay for a subscription that will entitle them to exclusive tracks from artists including U2, John Legend, The Killers, Kid Rock and Coldplay. Half of the money goes directly to Africa and half goes to the artists and the music company.

All W Hotels in the United States will be giving guests access to a free, two week membership to (RED)WIRE during the month of December and will feature a (RED)WIRE package that includes a six month membership, Through December 2009, W Hotels" (RED)WIRE package will include in addition to accommodations, a limited edition USB drive featuring beautiful (PRODUCT)RED-inspired artwork from African artist Joseph Amedokpo, which connects guests to exclusive content on (RED)WIRE, a six month (RED)WIRE membership and a special bonus track from (RED)WIRE artist John Legend as well as two INSPI(RED) cocktails.

Source

Tags: project red, ProjectRed, redwire, w, w hotels, WHotels

Just in Time for Valentines: The Mulberry Roxanne Bag from Gap

by Rigel Celeste (RSS feed) —

Filed under: Handbags, Charity

Previously released this past December in the UK and Paris, a newly redesigned version of Mulberry's Roxanne bag is now being launched here in the U.S., just in time for Valentine's Day. The result of a collaboration between the Mulberry brand and fashion stylist Katie Grand, the Mulberry Roxanne bag is part of Gap's (PRODUCT) RED (TM) line and is made of sweatshirt jersey in either red or gray. What better gift this season of love than a beautiful red bag that sends 50% of its profits towards to the Global Fund to help eliminate AIDS in Africa?

Want one this Valentine's Day? Well you'll need to head to New York, as the bag is available now but is being sold exclusively at the NYC Gap store located at 680 5th Ave at 54th St.

Source

Tags: AIDS, charity, Gap, handbag, handbags, Mulberry, Project Red, ProjectRed, Valentine, Valentines Day, ValentinesDay

Motorola Project Red Slvr

by Deidre Woollard (RSS feed) —

Filed under: Gadgets

Forget the pink Slvr, Motorola has just announced the red Slvr which is not only attractive, it's part of the Project Red Campaign led by Bono. A percentage of the profits from each red Moto Slvr phone goes to The Global Fund to help eliminate AIDS in Africa. Also every time you use the phone a portion of your normal charges are also donated. It's available in the U.K. and should come to the States later this year. You can sign up for the wait list here.

[via Esato]

Source

Tags: AIDS in africa, bono, cell phone, cellular phone, CellularPhone, motorola, project red, ProjectRed, red slvr, slvr, the global fund